Course Overview
Course summary
Our course in Fashion Marketing and Promotion has been designed to cater for creative, passionate and motivated students who want to pursue a creative degree within the fashion industry and develop a solid understanding of business in our digital era.
The fashion promotion industry offers some of the most attractive jobs in the industry and our course allows you to experience the wide spectrum of this field. The course will also give you a much better understanding of how you could use your strengths to achieve your future ambitions in the arena of fashion promotion.
Our aim is to help you realise your potential by directing you to the areas that are of greatest interest to you, both for your studies and in the future.
We’ve developed this course with expertise from the industry in order to respond to the changing needs of fashion brands in our current innovative fashion industry landscape. Our industry experts are increasingly looking for creative and digitally literate fashion business graduates to help drive their marketing and promotion strategy across multiple customer touchpoints. This course is designed to develop your creative, technical and business skills on a commercial level.
During your three years on the course, you'll be introduced to a wide range of fashion promotion and marketing projects, including trend, creative marketing and communication, branding, styling, visual merchandising photography, film and media, visual merchandising, branding, strategic marketing, digital creation and new development in social media.
You'll also have the opportunity to apply for a semester abroad during your second year of study at one of our partner institutions. Our exchange programme is designed to equip you with the creative skills, knowledge and practical experience, along with the development of a professional character that is key to successful employment.
Top reasons to study with us
- Fantastic location – With central London only a 20-minute tube ride away, you’ll enjoy the benefits of studying in a major fashion capital
- Learn real-world skills beyond the classroom – We work closely with a huge range of iconic businesses across London to provide the best student experience possible, through visits, networking, and industry-led project work with fashion brands
- Degree show exhibition – After your final project you’ll get to exhibit your work in a degree show
- A multidisciplinary creative environment – You’ll work alongside students from film, photography, music, radio and journalism
- Overseas exchange – You'll have the opportunity to apply for a semester abroad during your second year of study at one of our partner institutions
- Westminster is ranked 2nd in the UK in the Complete University Guide 2023 for ‘Research Quality’ in Art and Design
Course structure
Teaching and learning are interactive, covering academic, creative practice and industry-applied elements.
You'll learn through a broad mix of lectures, group and individual tutorials, crits, and workshops, supporting the development of skills across fashion promotion and marketing.
We use a variety of assessment methods, including practical projects, presentations, written work, blogs, websites, research tasks and portfolios. Approximately two-thirds of assessments are practical work in various forms.
The following subjects are indicative of what you will study on this course.
The first-year modules are designed to provide a fundamental understanding and application of promotional and marketing tools.
Subjects of study include:
- Creative Fashion Media and Promotion
- Creativity and Collaboration for Fashion Marketing
- Digital Fashion Marketing
- Fashion Styling and Brand Identity
- Fashion Visual Merchandising
- Fashion, Film and Marketing
- Introduction to Fashion Marketing
- Introduction to Fashion Promotion
Credit Level 4
The second year develops the practical application of your marketing and promotion skills and includes industry led project work with fashion brands.
Subjects of study include:
- Creative Digital Content Creation
- Digital Fashion Branding and Promotion
- Fashion Branding Strategies
- Fashion Campaign Planning for Industry
- Fashion Consumer Trends
- Fashion Retailing Strategies
- Physical and Digital Fashion Space
- Work-Based and Placement Learning
Credit Level 5
Between Years 2 and 3, you’ll have the opportunity to undertake a professional placement year in industry. Completing the placement year will lead to the final award Bachelor of Arts with Honours – Fashion Marketing and Promotion with Professional Experience.
Find out more about the costs involved in taking a placement year.
The final year is designed to develop your creative portfolio and strategic management skills and allows you to special in an area of fashion promotion that best suits your creative/ business skills. The final project will culminate in a degree show where you will present your work.
Subjects of study include:
- Creative Fashion Branding
- Fashion Entrepreneurship
- Creative Fashion Marketing Final Project
- Fashion Event Management
- Innovation for the Fashion Marketing Industry
- Marketing and Luxury Brand Development
- New Media and Creative Promotion
- Sustainable Fashion
Credit Level 6
For more details on course structure, modules, teaching and assessment Download the programme specification (PDF).
To request an accessible version please email [email protected]
Get your copy of the University of Westminster prospectus and browse the range of courses on offer.
Contact us for general course enquiries:
+44 (0)20 7911 5000 EXT 65511
(Mon–Fri, 10am–4pm GMT)
Live chat with us
(Mon–Fri, 10am–4pm GMT)
Open days
Join us at an open day online or on campus. Get a feel for student life at the University of Westminster and talk to course leaders and our support teams.
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Careers
With a growing global network of 3,000 employers, our Careers and Employability Service is here to support you to achieve your full potential.
Transferable skills
You'll gain the knowledge and experience to work in areas such as advertising, branding promotion, creative marketing, digital marketing, public relations, styling, trend prediction and visual merchandising.
Overseas exchange
You'll have the opportunity to apply for a semester abroad during your second year of study at one of our partner institutions.
Employers around the world
The University’s Careers and Employability Service has built up a network of over 3,000 employers around the world, helping all our students explore and connect with exciting opportunities and careers.
Career development
Our course is designed to set high standards for professional achievement in the fashion marketing and promotion industry roles and prepare you for the challenge and opportunity of a multi-skilled portfolio career.
Our Fashion Marketing and Promotion BA will develop the creative, academic, digital, practical and commercial skills required for the fashion marketing and promotion role, however, students are also equipped for careers in advertising, graphics, PR, branding, styling and trend forecasting, and e-commerce, retail management.
Employment areas
Our students graduate with the skills to work in all areas of fashion marketing and promotion. Common areas include:
- Advertising
- Branding promotion
- Creative marketing
- Digital marketing
- Public relations
- Styling
- Trend prediction
- Visual merchandising
International Opportunities
Many of our courses offer international study and work experiences, and the University provides other global opportunities that all students can apply for - so whatever you're studying, you'll have the chance to go abroad.
Opportunities could include:
- Taking part in semester or year-long exchanges at institutions around the world
- Attending an international summer school or field trip
- Developing your CV through volunteering or work placements abroad
International experience broadens horizons, boosts self-confidence, and improves global understanding, alongside being fantastic for your career.
Find out more about our international opportunities, including funding options and where you can go.
Course Leader
Rachel Jones
Senior Lecturer
Rae (Rachel) has been with the University of Westminster since 2015 working with the Fashion Business Management course until moving across to be Course Leader with Fashion Marketing and Promotion BA in 2024. Her expertise lies in entrepreneurship, trend forecasting & insights and consumer behaviour.
A trained footwear and accessories designer she is an experienced trend forecaster and consultant who has worked with most of the top trend agencies. As something of a serial entrepreneur, she has developed numerous businesses in a variety of sectors and very much enjoys encouraging students to start their own enterprise journeys.
Rae is a published author and has extensive experience teaching at a range of UK universities and is a regular guest speaker at the College for Creative Studies in Detroit and an External Examiner in footwear design at De Montfort University.
Rae is the liaison tutor for Fashion Design at IED in Barcelona as part of the university’s partnerships programme.
Our course allows you to be creative whilst learning how to develop your ideas and apply them in the world of fashion marketing, promotion, styling, or communication.
Course Team
Our course team is also supported by visiting lecturers all with particular industry experience and skillsets.
Why study this course?
Fantastic location
With central London only a 20-minute tube ride away, you’ll enjoy the benefits of studying in a major fashion capital.
Degree show exhibition
After your final project, you’ll get to exhibit your work in a degree show.
A multidisciplinary creative environment
You’ll work alongside students from film, photography, music, radio and journalism.
Entry Requirements
- A levels – CCC (96 UCAS Tariff points), with Art and Design or an arts based subject
- T levels – 96 UCAS Tariff points
- International Baccalaureate – 96 UCAS Tariff points from the IB including 5 in a HL Visual Arts
- BTEC Extended Diploma – MMM in Art & Design or an arts related subject
- BTEC Diploma – DD in an arts related subject
- Access – 96 UCAS Tariff points from the Access course
In addition to one of the above, you should have:
- GCSE English Language grade 4/C – IB grade 4 Higher level, GCSE Maths grade 4/C - IB grade 4
If your first language is not English, you will need an IELTS of 6.0 overall, with at least 5.5 in each component.
You will be required to submit a portfolio or design project (see below for guidance).
We also welcome applications from students who are taking a combination of qualifications listed above. For further information, please contact Course Enquiries.
More information
Portfolio guidance
Number of recommended portfolio pieces.
Please include a selection of projects or previous work. You should show your strongest projects from start to finish including sketchbooks; ideally your three best projects (these can be photographed). Please include a maximum of 10 pages.
What should I include in my portfolio submission?
- Please include a selection of projects or work from your current or previous studies. This could include photography, styling, graphics, design work or art projects.
- We are looking for examples of your creativity, including sketches, photography or any media-based work you may have undertaken.
- Please note we are looking for quality over quantity and we expect you to be able to self-edit your work so that we get a sense of you as a person and as a creative thinker.
- If you are not studying Level 3 qualifications in fashion, media, art or design or do not have a portfolio, you can complete the following project:
Project: Design a fashion collaboration event invite
We would like you to undertake creative research into a recent fashion brand collaboration of your choosing. We would then like you to design an invite to a launch event for this collaboration. Your creative research work should show the development of your ideas from start to finish in addition to the final piece of work.
How should I structure my portfolio?
Portfolios should be sent digitally, ideally in a single PDF format (max 10MB) and uploaded. Please try to avoid lots of individual images. If your portfolio or project is very large you can save the documents on a platform such as Behance, Flickr, Googledocs or Dropbox and send us a link to it.
How will my portfolio be evaluated?
We are interested in how you have completed the work and what your design process was for it. We want to see what you are interested in and to see the creative outputs of your research as well as where your ideas came from.
What happens next?
An academic will assess the written statement, portfolio provided and the requested project (if applicable) and make a decision about suitability for the course. They'll communicate this with the admissions team, who will let the applicant know the result.
Top Tip from our course team
Try to show us work that reflects your interests, these don't need to just be fashion but could also be art and design, film or current marketing campaigns you like.
Please do not send in portfolios until requested to do so by the University's Admissions team. You will be notified by email about when to submit your portfolio.
- International Baccalaureate – 96 UCAS Tariff points from the IB including 5 in a HL Visual Arts. You can refer to the UCAS calculator to determine your point score.
- We accept a wide range of international high school level qualifications. Please see information on Country-specific entry requirements
- We work in partnership with Kaplan International College London who provide International Foundation Certificate courses for students who don’t meet our entry requirements. Upon successful completion, you can progress to your chosen degree at the University of Westminster. Find out about a range of university preparation courses that are accepted for entry.
English language requirements
- If your first language is not English, you will need an IELTS of 6.0 overall, with at least 5.5 in each component. Please note we accept a wide range of English language qualifications and assessments. Find out more at English language requirements.
- If you don't meet the English language requirements yet, then we offer online and on campus pre-sessional English programmes to help develop your English language skills to the required level before you start your course. Find out more about our pre-sessional English programmes.
More information
Portfolio guidance
Number of recommended portfolio pieces.
Please include a selection of projects or previous work. You should show your strongest projects from start to finish including sketchbooks; ideally your three best projects (these can be photographed). Please include a maximum of 10 pages.
What should I include in my portfolio submission?
- Please include a selection of projects or work from your current or previous studies. This could include photography, styling, graphics, design work or art projects.
- We are looking for examples of your creativity, including sketches, photography or any media-based work you may have undertaken.
- Please note we are looking for quality over quantity and we expect you to be able to self-edit your work so that we get a sense of you as a person and as a creative thinker.
- If you are not studying Level 3 qualifications in fashion, media, art or design or do not have a portfolio, you can complete the following project:
Project: Design a fashion collaboration event invite
We would like you to undertake creative research into a recent fashion brand collaboration of your choosing. We would then like you to design an invite to a launch event for this collaboration. Your creative research work should show the development of your ideas from start to finish in addition to the final piece of work.
How should I structure my portfolio?
Portfolios should be sent digitally, ideally in a single PDF format (max 10MB) and uploaded. Please try to avoid lots of individual images. If your portfolio or project is very large you can save the documents on a platform such as Behance, Flickr, Googledocs or Dropbox and send us a link to it.
How will my portfolio be evaluated?
We are interested in how you have completed the work and what your design process was for it. We want to see what you are interested in and to see the creative outputs of your research as well as where your ideas came from.
What happens next?
An academic will assess the written statement, portfolio provided and the requested project (if applicable) and make a decision about suitability for the course. They'll communicate this with the admissions team, who will let the applicant know the result.
Top Tip from our course team
Try to show us work that reflects your interests, these don't need to just be fashion but could also be art and design, film or current marketing campaigns you like.
Please do not send in portfolios until requested to do so by the University's Admissions team. You will be notified by email about when to submit your portfolio.
WHAT OUR STUDENTS SAY
Ilayda Ahmet
Fashion Marketing and Promotion BA - 2023
If you're a creative person, I would recommend considering the University of Westminster for your studies. The university offers excellent opportunities for developing your creativity in a professional setting and gaining access to internships and other resources to help you showcase your passion and skills.
Greta Lukoseviciute
Fashion Marketing and Promotion BA - 2024
What I love about this course is how dynamic it is, offering an amazing opportunity to explore a wide range of subjects within the fashion industry from a cultural, economic and political view. As you look into various topics, you not only discover what truly interests you in the industry, but you also end up learning more about yourself as an individual and uncovering your own capabilities along the way.
Migle Vainauskaite
Fashion Marketing and Promotion BA - 2024
Although London is a big city and sometimes can be a bit overwhelming, I have found great friends here that have become like family. London has offered so many networking connections for me that I will definitely use while continuing my career path.
Hannah Seex
Fashion Marketing and Promotion BA - 2026
All of the tutors have been amazing, they each bring different aspects to your studies, and they are all so passionate on what they teach. I have felt comfortable seeking advice from all of my tutors, whether that’s with advice on my coursework, or where I want to take my future career.
Westminster Degree Shows
The Westminster Degree Shows are an annual collection that showcases the creativity, vibrancy and artistic talent of our undergraduate arts courses. You can see the latest online collection on Westminster Degree Shows.
Learn new skills
Learn a new language
From Arabic to Spanish, you can learn a new language alongside your degree with our Polylang programme.
Develop your entrepreneurial skills
Our award-winning Westminster Enterprise Network offers industry networking events, workshops, one-to-one business advice and support for your startup projects.
Gain extra qualifications
We provide access to free online courses in Adobe and Microsoft Office applications, as well as thousands of specialist courses on LinkedIn Learning.
Fees and Funding
UK tuition fee: £9,250 (Price per academic year)
When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.
Find out how we set our tuition fees.
Funding
As well as tuition fee loans, there is a range of funding available to help you fund your studies.
Find out about undergraduate student funding options.
Scholarships
The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.
Find out if you qualify for one of our scholarships.
Additional costs
You may incur extra costs associated with your studies, which you'll need to plan for:
- Printing: Fashion Marketing and Promotion involves completing course work both digitally and in print (in the form of publication, essays etc.). You’ll need to allocate money for printing. It’s recommended that you purchase an external hard drive to back up all your digital work (technical details will be provided in your welcome week).
- Books/magazines: Whilst we have a selection of books and magazines in the University’s library, you might occasionally need to purchase books and magazines as part of your studies.
- Digital portfolio subscription: You should consider a yearly subscription for an online portfolio in both year two and three.
- Fashion shoots: Undertaking fashion shoots and the making of a fashion film will incur model costs for booking/travel and set/props. What you spend will depend on the scope of your project.
- Equipment/materials: In general, you’ll need a laptop, two USB memory sticks – minimum 16GB 1 TB external hard drive. Notebooks - A5 and A4 sketch book and general stationery (pens, pencils etc.).
- Visits/travel costs : As a Fashion Marketing and Promotion student, you’ll need to undertake research trips around London to visit locations, museums, exhibitions and retail locations. In year two there’s a mandatory four or eight-week work placement unit where you’ll need to pay for your own travel costs.
See what you may need to pay for separately and what your tuition fees cover.
International tuition fee: £17,000 (Price per academic year)
When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.
Find out how we set our tuition fees.
EU Qualifications Welcome Award Scheme
If you are an international student accepted on an undergraduate programme starting in September 2024 or September 2025 at level 3 (Foundation) or level 4 (first year) on the basis of an eligible EU qualification only, you will be awarded a tuition fee reduction which will align your fee more closely to the one for UK students. For more information, see the EU Qualifications Welcome Award Scheme.
International student funding
Find out about funding for international students.
Additional costs
You may incur extra costs associated with your studies, which you'll need to plan for:
- Printing: Fashion Marketing and Promotion involves completing course work both digitally and in print (in the form of publication, essays etc.). You’ll need to allocate money for printing. It’s recommended that you purchase an external hard drive to back up all your digital work (technical details will be provided in your welcome week).
- Books/magazines: Whilst we have a selection of books and magazines in the University’s library, you might occasionally need to purchase books and magazines as part of your studies.
- Digital portfolio subscription: You should consider a yearly subscription for an online portfolio in both year two and three.
- Fashion shoots: Undertaking fashion shoots and the making of a fashion film will incur model costs for booking/travel and set/props. What you spend will depend on the scope of your project.
- Equipment/materials: In general, you’ll need a laptop, two USB memory sticks – minimum 16GB 1 TB external hard drive. Notebooks - A5 and A4 sketch book and general stationery (pens, pencils etc.).
- Visits/travel costs : As a Fashion Marketing and Promotion student, you’ll need to undertake research trips around London to visit locations, museums, exhibitions and retail locations. In year two there’s a mandatory four or eight-week work placement unit where you’ll need to pay for your own travel costs.
See more information on what your tuition fees cover.
Facilities
Teaching and Assessment
Below you will find how learning time and assessment types are distributed on this course. The graphs below give an indication of what you can expect through approximate percentages, taken either from the experience of previous cohorts, or based on the standard module diet where historic course data is unavailable. Changes to the division of learning time and assessment may be made in response to feedback and in accordance with our terms and conditions.
How you'll be taught
Teaching methods across all our undergraduate courses focus on active student learning through lectures, seminars, workshops, problem-based and blended learning, and where appropriate practical application. Learning typically falls into three broad categories:
- Scheduled hours: examples include lectures, seminars, practical classes, workshops, supervised time in a studio
- Placement: placement hours normally include placement opportunities, but may also include live projects or virtual activity involving employers
- Independent study: non-scheduled time in which students are expected to study independently. This may include preparation for scheduled sessions, follow-up work, wider reading or practice, completion of assessment tasks, or revision
How you'll be assessed
Our undergraduate courses include a wide variety of assessments.
Assessments typically fall into three broad categories:
- Practical: examples include presentations, videos, podcasts, lab work, creating artefacts
- Written exams: end of semester exams
- Coursework: examples include essays, reports, in-class tests, portfolios, dissertation
Data from the academic year 2023/24
Supporting you
Our Student Hub is where you’ll find out about the services and support we offer, helping you get the best out of your time with us.
- Study support — workshops, 1-2-1 support and online resources to help improve your academic and research skills
- Personal tutors — support you in fulfilling your academic and personal potential
- Student advice team — provide specialist advice on a range of issues including funding, benefits and visas
- Extra-curricular activities — volunteering opportunities, sports and fitness activities, student events and more
Course location
Harrow is our creative and cultural hub, home to most of our arts, media and digital courses. It houses state-of-the-art facilities for every discipline, including project and gallery spaces, film studios, creative labs, collaborative learning spaces, and the Westminster Enterprise Network.
Harrow Campus is based in north-west London, just 20 minutes from the city centre by train.
For more details, visit our Harrow Campus page.
Contact us
Call our dedicated team on:
+44 (0)20 7911 5000 ext 65511
Opening hours (GMT): 10am–4pm Monday to Friday
Opening hours (GMT): 10am–4pm Monday to Friday
More information
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