Course Overview
Course summary
Digital transformation is one of the most important strategic challenges facing businesses. Creating new ways to connect, collaborate and conduct business, digital technologies have the power to transform the delivery of existing products and services and inspire new. By combining digital business with general management, our degree prepares you to guide businesses through digital evolution.
We offer an all-round business education, deepening your understanding of business essentials including accounting, business management, data analysis, marketing, HR and supply chain. At the same time, you’ll explore how to take advantage of technology and effectively manage business functions from both traditional and digital perspectives: the business process; the supply chain; systems integration; and the management of information, quality, demand, capacity and resources.
You’ll develop the skills and knowledge to analyse the role of digital business models based on disruptive technologies, digital and social media marketing, digital transformation and project management. We’ll look at current digital trends, emerging technologies and their implication for business practice, such as the importance of developing a holistic approach, including big data, blockchain and mobile computing.
Developing a mix of business and technical skills, you’ll gain hands-on experience of problem-solving within the digital business area, solving real-world business problems with 21st century technology. We’ll also look at best practice in existing digitally-powered and disruptive businesses like Uber and Amazon, with the opportunity to attend guest lecturers and field trips within the degree programme.
Taught by academics with professional experience, there is an emphasis on learning through practice, so you graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. Throughout the course, you’ll also develop a range of transferrable skills highly prized by employers, such as critical evaluation, self-direction, professional presentation, team working, leadership, communication and problem solving.
There is a global shortage of digital skills, so the demand for graduates who possess them is high.
Our course was designed with input from a range of industry professionals from industry sectors including– retail, public relations, marketing, pharmaceuticals, government and the NHS. Students are prepared for problem-solving disciplines, such as digital analytics, web analytics, business analysis and consultancy.
Top reasons to study with us
- Study at one of London’s leading centres for business education based in the heart of London and its political, media and financial services scene
- Benefit from an all-round business education as well as specialist knowledge of digital business models and technologies
- Employability embedded across the curriculum, with dedicated specialist modules at every level
- Relate your learning to real-world situations through expert speakers, field trips and case studies, for example, in best practice in digitally-powered businesses like Uber and Amazon
- Guest lectures from industry practitioners have previously included speakers from IBM, Tableau, Coca Cola, Overseas Development Institute and the Project Management Institute
- Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals
- Opportunity to undertake an internship, which has enabled previous students to gain experience with, for instance, the NHS and Disney
Course structure
Digital business experts collate, manipulate and interpret data to inform decisions, keep abreast of ongoing developments in digital business management and guide strategic decision-making. This degree combines general business knowledge with key aspects of digital business. You’ll gain a solid understanding of areas such as managing people, operations, logistics and marketing. In each year of study, you will take a combination of core and optional modules, which cover specialisms such as web-enabled business or digital analytics, for example.
The following subjects are indicative of what you will study on this course.
You are introduced to the functions of business organisations, the broader business environment, and key management skills and competences, including information gathering and analysis, accounting, marketing and organisational behaviour. We consider business organisations – their purposes, structures and governance in a global context, together with cultural differences and ethical constraints. You’ll learn about basic management accounting concepts and deepen your understanding of company financial information, in particular how this information is reported.
Subjects of study include:
- Global Business Environment for Managers
- Business Analytics for Managers
- Fundamentals of Organisational Behaviour
- Accounting and Finance for Managers
- Applied Marketing
You will also have the opportunity to take an option module that broadens your skills or helps you gain more in-depth knowledge of your specialist area. Your option module may be a foreign language.
Credit Level 4
You’ll be introduced to digital business fundamentals and their impact on business operations. We cover aspects of electronic and mobile services, commerce and business; innovation and design in products and services; and developments in technology and systems. You’ll explore the role of emerging digital technologies and their landscape in digital enterprises and learn to evaluate the impact of using different information sources and analytics processes on gaining competitive advantage in contemporary business environment. Where possible, assessment in a number of modules is based on action-based learning, exploring and solving real-life current problems. Management modules will also concentrate on developing key transferable skills more, such as looking into explaining the process of managing the project, evaluating the role of individuals in a company and how this can be used to plan a business better.
Subjects of study include:
- Managing and Leading People
- Management Decision Making for Managers
- Digital Business Fundamentals
You can also choose three options from Digital Business and Operations Management, Project Management, Web-enabled Business, or Digital Marketing Technologies. You will also have the opportunity to study a module from other areas of the University, including a foreign language.
Alternatively, in place of the option modules listed above, you may be able to take the WBS Study Abroad Experience (subject to eligibility) or the WBS Work Experience.
Credit Level 5
Optional work placement/study abroad year
Between Years 2 and 3, you can take an optional work placement or study abroad year. The work placement year is a one-year full-time business work placement. Past students on our Business Management courses have completed placements in a variety of small to medium-sized enterprises (SMEs) and prestigious organisations, including Barclays Bank, British Airways, Disney UK, IBM and the National Health Service (NHS). The study abroad year allows you to follow a programme of study at one of our partner institutions, giving you an opportunity to experience life in another country and learn Business from a different cultural viewpoint.
You can also choose to split your year abroad into a first semester exchange and a second semester work placement, both conducted overseas.
Find out more about the costs involved in taking a study abroad or placement year.
You’ll develop your digital literacy further, focusing on how to identify and exploit opportunities for digital business innovation and service transformation, improving your ability to lead and respond to external changes. In exploring current themes in digital business, you will develop your research skills and examine an area of your own interest in digital business – anything from researching current trends in digital business to web analytics, for instance. Your studies culminate with the Global Strategic Management module, designed to simulate as closely as possible the nature of strategic decision-making in the management of a commercial organisation.
Subjects of study include:
- Strategic Perspectives for Managers
- Employment and Leadership for Managers
- Contemporary Issues in Digital Business
- Digital Business Innovations
In addition, you will be given the opportunity to select two options from Project and Programme Management, Enterprise Transformation in Digital Business or Digital Analytics. You will also have the opportunity to study a module from other areas of the University, including a foreign language.
Credit Level 6
For more details on course structure, modules, teaching and assessment Download the programme specification (PDF).
To request an accessible version please email [email protected]
Get your copy of the University of Westminster prospectus and browse the range of courses on offer.
Contact us for general course enquiries:
+44 (0)20 7911 5000 EXT 65511
(Mon–Fri, 10am–4pm GMT)
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Open days
Join us at an open day online or on campus. Get a feel for student life at the University of Westminster and talk to course leaders and our support teams.
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Careers
This course is designed to prepare you to become a business leader, an entrepreneur or seek employment in SMEs, blue-chip organisations, the public, private or third sector. New innovations are continuously being developed to drive faster growth and efficiency for businesses and society. LinkedIn’s third annual emerging jobs report for 2020 was dominated by technology with AI specialists, data scientists and customer success specialists among the most in-demand. As well as preparing you to start your own business or help others to do so, this degree can lead to a range of exciting employment opportunities in commercial business and the public sector. Possible areas of work include data analysis, digital marketing and managerial jobs in almost any sector. You will graduate with knowledge and professional skills, and a heightened sense of commercial awareness that will be immediately transferable in a business environment. Many of our students go on to postgraduate study here and at a range of other universities.
The University's Careers and Employability Service has built up a network of over 3,000 employers around the world, helping all our students explore and connect with exciting opportunities and careers.
Develop your innovation & entrepreneurial skills
Develop your innovation & entrepreneurial skills in The Big Idea competition, sponsored by Santander.
Kickstart your career
Learn how to use social media in your job hunt or LinkedIn to kickstart your career.
Develop your CQ
Develop your cultural intelligence – or ‘CQ’ – studying alongside students and staff representing more than 100 nationalities.
Industry links
Westminster Business School is one of London’s leading centres for business education based in the heart of London and its political, media and financial services scene. Staff who currently teach on this course have extensive professional experience in a range of business sectors with many staff maintaining links with industry through consultancy and training work.
Job roles
This course will prepare you for roles such as:
- Big data roles
- Business analyst
- Business and technical sales
- Business change management
- Data analytics
- Web analytics
- Digital marketing and social media roles
- Project management
Westminster Employability Award
Employers value graduates who have invested in their personal and professional development – and our Westminster Employability Award gives you the chance to formally document and demonstrate these activities and achievements.
The award is flexible and can be completed in your own time, allowing you to choose from a set of extracurricular activities.
Activities might include gaining experience through a part-time job or placement, signing up to a University-run scheme – such as mentoring or teaching in a school – or completing online exercises.
Read more about our Westminster Employability Award.
International Opportunities
Many of our courses offer international study and work experiences, and the University provides other global opportunities that all students can apply for - so whatever you're studying, you'll have the chance to go abroad.
Opportunities could include:
- Taking part in semester or year-long exchanges at institutions around the world
- Attending an international summer school or field trip
- Developing your CV through volunteering or work placements abroad
International experience broadens horizons, boosts self-confidence, and improves global understanding, alongside being fantastic for your career.
Find out more about our international opportunities, including funding options and where you can go.
Course Leader
Dr Marzieh Talebpour
Lecturer
Dr. Marzieh Talebpour is a dedicated lecturer with over a decade of teaching experience in universities and higher education institutes worldwide. Marzieh's academic journey began with an MSc in Software Engineering from the University of Southampton. She then completed a PhD in Information Management at the Business School of Loughborough University. Her research interests include the Data Quality, Artificial Intelligence, and the Ethical Use of AI, with a particular emphasis on the role of these technologies in Digital Business and Transformation. Dr. Talebpour joined the University of Westminster in October 2021 and is now working as a senior lecturer and course leader for BABM Digital Business. She is committed to introducing students to the latest developments in the digital world, equipping them with the knowledge and skills needed to achieve their goals and excel in their careers post-graduation.
I am committed to introducing students to the latest developments in the digital world, equipping them with the knowledge and skills needed to achieve their goals and excel in their careers post-graduation.
Course Team
- Nicholas Barnett - Senior Lecturer
- Catarina Cardoso - Senior Lecturer
- Dr Farjam Eshraghian - Senior Lecturer in Digital Business
- Dr Galina Gornostaeva - Senior Lecturer
- Dr Panos Hahamis - Senior Lecturer
- Ailu Hiew - Senior Lecturer
- Georgia Markoudi - Senior Lecturer
- Fiona O'Connor - Lecturer
- Dr Farlon Jeanine Rahaman - Principal Lecturer
- Sia Rajabi - Senior Lecturer
- Phil Sainter - Assistant Head of School
- Henryetta Simpson - Senior Lecturer
Business and Management Courses
Learn more about Westminster's Business and Management courses from our students. Find out about their experience studying at Westminster, including what it's like to study at the University's Marylebone campus in the heart of central London.
Why study this course?
Combine theory and practice
Link theory to global practice through real-life case studies, guest lectures, field trips and insight from one of the world’s largest financial databases.
Professional software
Enhance your digital literacy and computer skills industry-standard software including Excel, Tableau and FAME.
Build connections
Build connections with peers and future business leaders.
Entry Requirements
A Levels - BBC (112 UCAS Tariff points)
T levels – 112 UCAS Tariff points
International Baccalaureate - 112 UCAS Tariff points from all components of the Diploma Programme. International Baccalaureate Career-related Programme will be considered on a case-by-case basis
BTEC Extended Diploma - DMM
BTEC Diploma - D*D*
Access - 112 UCAS Tariff points from the Access course
In addition to one of the above, you should have:
GCSE English Language grade 4/C – IB grade 4 Higher Level, GCSE Maths grade 4/C – IB grade 4
If your first language is not English, you will need an IELTS of 6.0 overall, with 5.5 in each component.
We also welcome applications from students who are taking a combination of qualifications listed above. For further information, please contact Course Enquiries.
View more information about our entry requirements and the application process.
- International Baccalaureate – 112 UCAS Tariff points from all components of the Diploma Programme. International Baccalaureate Career-related Programme will be considered on a case-by-case basis. You can refer to the UCAS calculator to determine your point score
- We accept a wide range of international high school level qualifications. Please see information on Country-specific entry requirements
- We work in partnership with Kaplan International College London who provide International Foundation Certificate and International Year One courses for students who don’t meet our entry requirements. Upon successful completion, you can progress to your chosen degree at the University of Westminster. Find out about a range of university preparation courses that are accepted for entry.
English Language Requirements
- If your first language is not English, you should have an IELTS score of 6.0 overall, with a score of 5.5 in each component. Please note we accept a wide range of English language qualifications and assessments. Find out more at English language requirements.
- If you don't meet the English language requirements yet, then we offer online and on campus pre-sessional English programmes to help develop your English language skills to the required level before you start your course. Find out more about our pre-sessional English programmes.
More information
What our students say
Tember Cadette
Business Management (Digital Business) BA - 2023
I selected the University of Westminster for two reasons; its high student diversity and its course breakdown that focused more on real-world application of knowledge and employability post-graduation.
Lana Chowdhury
Business Management BA Honours - 2018
Research Analyst | Gorkana
The Business Experience Team were really helpful and supportive throughout my placement. I have learnt a lot and grown as an individual over the last year.
Maria Avramova
Business Management BA Honours - 2018
Fleet & Remarketing Assistant | Toyota GB PLC
The placement really helped me figure out where and how I would like to develop myself. I have already applied for a graduate job at the company.
Learn new skills
Develop your creativity
Develop your creativity to think outside the box.
Learn to critically evaluate
Learn to critically evaluate the strategies that managers use to help organisations adapt in an uncertain or complex environment.
Improve your problem-solving skills
Improve your problem-solving skills to better understand and tackle people management issues.
Westminster Business School blog
Read our blog and get an insight into life and studies at Westminster Business School.
Fees and Funding
UK tuition fee: £9,250 (Price per academic year)
When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.
Find out how we set our tuition fees.
Funding
As well as tuition fee loans, there is a range of funding available to help you fund your studies.
Find out about undergraduate student funding options.
Scholarships
The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.
Find out if you qualify for one of our scholarships.
Additional costs
See what you may need to pay for separately and what your tuition fees cover.
International tuition fee: £17,000 (Price per academic year)
When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.
Find out how we set our tuition fees.
EU Qualifications Welcome Award Scheme
If you are an international student accepted on an undergraduate programme starting in September 2024 or September 2025 at level 3 (Foundation) or level 4 (first year) on the basis of an eligible EU qualification only, you will be awarded a tuition fee reduction which will align your fee more closely to the one for UK students. For more information, see the EU Qualifications Welcome Award Scheme.
International student funding
Find out about funding for international students.
Additional costs
See what you may need to pay for separately and what your tuition fees cover.
Student work
Founded in 1995, Westminster Business Consultants is a student-run consultancy service affiliated to the University of Westminster, which offers management and strategic consultancy, specialising in market research, market analysis, brand strategy, feasibility studies, business development, performance improvement and product development. It works with a diverse clientele of emerging start-ups, SMEs and large corporations at home and overseas, giving students opportunities to gain extensive knowledge and experience in various industries.
Teaching and Assessment
Below you will find how learning time and assessment types are distributed on this course. The graphs below give an indication of what you can expect through approximate percentages, taken either from the experience of previous cohorts, or based on the standard module diet where historic course data is unavailable. Changes to the division of learning time and assessment may be made in response to feedback and in accordance with our terms and conditions.
How you'll be taught
Teaching methods across all our undergraduate courses focus on active student learning through lectures, seminars, workshops, problem-based and blended learning, and where appropriate practical application. Learning typically falls into three broad categories:
- Scheduled hours: examples include lectures, seminars, practical classes, workshops, supervised time in a studio
- Placement: placement hours normally include placement opportunities, but may also include live projects or virtual activity involving employers
- Independent study: non-scheduled time in which students are expected to study independently. This may include preparation for scheduled sessions, follow-up work, wider reading or practice, completion of assessment tasks, or revision
How you'll be assessed
Our undergraduate courses include a wide variety of assessments.
Assessments typically fall into three broad categories:
- Practical: examples include presentations, videos, podcasts, lab work, creating artefacts
- Written exams: end of semester exams
- Coursework: examples include essays, reports, in-class tests, portfolios, dissertation
Data from the academic year 2023/24
Supporting you
Our Student Hub is where you’ll find out about the services and support we offer, helping you get the best out of your time with us.
- Study support — workshops, 1-2-1 support and online resources to help improve your academic and research skills
- Personal tutors — support you in fulfilling your academic and personal potential
- Student advice team — provide specialist advice on a range of issues including funding, benefits and visas
- Extra-curricular activities — volunteering opportunities, sports and fitness activities, student events and more
Facilities
The Learning Platform
Lecture theatres
Library
Bloomberg Financial Market Suite
Digital Marketing Lab
Meeting spaces
Cafe
Course Location
Our Marylebone Campus has benefitted from a multi-million-pound refurbishment resulting in new workshops, digital studios and development of the Marylebone Library. The campus is home to Westminster Business School and our award-winning Architecture, Planning and Tourism courses. For more details, visit our Marylebone Campus page.
Westminster Business School
Based in the heart of London's political, media and financial services, Westminster Business School has excellent industry links and a strong commitment to social enterprise.
Our courses are accredited by professional bodies including the Association of Chartered Certified Accountants (ACCA), Chartered Institute of Building (CIOB), Chartered Institute of Marketing (CIM), Chartered Institute of Personnel and Development (CIPD) and Royal Institution of Chartered Surveyors (RICS).
Our practical teaching relates learning to the real world, and we develop graduates who are ready to respond to contemporary business challenges.
Contact us
Call our dedicated team on:
+44 (0)20 7911 5000 ext 65511
Opening hours (GMT): 10am–4pm Monday to Friday
Opening hours (GMT): 10am–4pm Monday to Friday
More information
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