About the group
Welcome to the Cross-Cultural and Global Management Research Group, a leading collective of scholars and practitioners dedicated to understanding global business dynamics and cross-cultural interactions. Our mission is to help organisations thrive in diverse environments. Our team of experts from management, sociology, psychology, anthropology, and international business combines academic rigor with practical insights. We bridge the gap between theory and practice, providing valuable perspectives on how cultural differences impact organisational behaviour, leadership, communication, and strategic decision-making.
Projects
Cross-Cultural Influences in the Tourism and Hospitality Industry
Our project explores the impact of cross-cultural influences on the tourism and hospitality industry, aiming to enhance the guest experience and operational effectiveness in a globally diverse market. We investigate how cultural differences shape customer expectations, service delivery, and employee interactions within hotels, restaurants, and travel services. By analysing data from various international settings, we identify best practices for managing cultural diversity and fostering inclusivity. Our findings will guide industry stakeholders in creating culturally sensitive environments that cater to diverse clientele, ultimately driving customer satisfaction and business success in the global hospitality landscape.
People
Director:
Publications
- Shabankareh, M., Nazarian, A., Hamzavi, J., Osullivan, N, and Alizadeh, H. (2023). Effects of Information and Communication Technology Improvement on Revisit Intention during COVID-19 Pandemic. Tourism and Hospitality Management, Vol 29(30, pp. 450-470
- Nazarian, A, shabankareh, M.J, Ranjbaran, A. and Sadeghilar, N. (2024) Determinants of intention to revisit in hospitality industry: A cross-cultural study based on GLOBE project. Journal of International Consumer Marketing, Vol 36 (1), pp. 62-79
- Kamalipour, M., Akbari, M., Hejazi, S.,R. and Nazarian, A. (2023). The vulnerability of technology-based business during COVID-19: an indicator-based conceptual framework. Journal of Business & Industrial Marketing, Vol 38(5), pp. 983-999