The School of Management and Marketing undertakes multidisciplinary and innovative research that makes important contributions to specific sectors of the business world. We work closely with different stakeholders and prominent practitioners to provide solutions to relevant challenges of society. Our School has an excellent international reputation and our staff collaborate with researchers and Centres from different countries.
Our School has a vibrant research culture which is driven by continued and effective support to all our research staff and PhD candidates. Our areas of research include:
- Customer Orientation
- Digital Marketing Strategy
- Servitization
- Internal Market Orientation
- Trust
- Social Innovation
- Advertising
- Consumer Behaviour
- Business and Organisational Psychology
Our School has a detailed and ambitious research annual calendar which includes: writing retreats; research seminar series with guest speakers; virtual research seminars; training, paper development and grant applications workshops; Meet the Editor sessions; coffee/lunch and papers.
Our research has been published in top journals such as Journal of Marketing Research, Journal of Business Venturing, Journal of Business Research, Human Resource Management, Journal of Advertising Research, International Journal of Hospitality Management, European Management Review, Journal of Business and Industrial Marketing, Regional Studies.
Our research staff contribute to research led-teaching that has a positive impact on students’ experience.
How to apply
For all enquiries, please contact our PhD Coordinator Dr Alireza Nazarian via email at [email protected].
You can find more information about study options on our Mode of study page.
PhD via MPhil
The majority of students will apply via the PhD via MPhil route. You can read more about the application process and entry requirements on our How to apply page.
PhD by published work
If you intend to apply for a PhD by Published Work please refer to the information on our PhD by published work page as the application process differs from the normal MPhil/PhD. Before applying, you should first make contact with the relevant academic for an informal discussion of your publications. You should only submit a formal application at this stage.
Apply now
Apply for the following subjects
Apply to our research degrees using the links below.
- Business Studies and Strategy
- Consumer Research
- Marketing
You'll be able to select your subject area in the 'Supporting Information' section of the application form.
January 2025 start
| mODE OF STUDY | Apply now |
|---|---|
| Full-time | Apply nowApply for MPhil/PhD full-time course with January 2025 start date |
| Part-time | Apply nowApply for MPhil/PhD part-time course with January 2025 start date |
| PhD by Published Work | Apply nowApply for MPhil/PhD by published work with January 2025 start date |
September 2025 start
| mODE OF STUDY | Apply now |
|---|---|
| Full-time | Apply nowApply for MPhil/PhD full-time course with a September 2025 start date |
| Part-time | Apply nowApply for MPhil/PhD part-time course with a September 2025 start date |
| PhD by Published Work | Apply nowApply for MPhil/PhD by published work with a September 2025 start date |
Studentships
The Graduate School and each of the academic schools at the University of Westminster are committed to doctoral programmes which encourage and make possible excellent research. As part of this, we are committed to offering a range of studentships.
Find out about current studentships being offered across the University on our Studentships page.
Subjects in which PhDs are offered
The School of Management and Marketing particularly welcomes PhD applicants who would like to focus their thesis on the following topics:
- Branding: Interest in consumer- and corporate-level studies that focus on brand management, stakeholder-brand relationships, luxury consumption, advertising and social media
- Creativity and Innovation: Interest in studies examining creativity and innovation management across individual, team and organizational levels. Also interest in exploring radical innovation and regional innovation systems
- Education management: Interest in managing student learning, as well as in broader education management topics
- Entrepreneurship: Interest in this area ranges from entrepreneurial intentions and entrepreneurial marketing, to ethnic minority entrepreneurship, knowledge transfer, rural studies and social entrepreneurship
- Internal marketing and servitization: Interest in internal marketing initiatives and their performance outcomes, as well as in studies that examine servitization
- Strategy: Interest in corporate strategy, managing strategic capabilities and firm performance, managerial discretion, public sector management, trust and sustainability
- Tourism and hospitality management: Interest in studies on tourism, as well as hospitality marketing and management