Professor Andrew Groves, who teaches on the Fashion Design BA Honours course, has been quoted in an article published by The Guardian about the latest trend labelled ‘cottagecore’.
![andrew-groves](/sites/default/public-files/styles/panel_image_1_2_768px_/public/general-images/professor-andrew-groves.jpg?itok=nlXx5VVZ)
During lockdown, David Beckham has published numerous photos of himself, in some of which he is wearing a flat cap, corduroys and woolly cardigan or jumper.
Professor Groves said: “As we emerge from lockdown, men are embracing cottagecore as a means to convey a more romanticised ideal of masculinity. Beckham has idealised the agricultural worker and reimagined himself as the gamekeeper from Lady Chatterley’s Lover.”
He added: “Those original 90s ravers are now to be found on the moors, both rambling and raving, wearing a mixture of cords, knitwear and country smocks.” In that sense, he believes cottagecore is a trend that “is only going to become more prominent over the coming years.”