Course Overview
Course summary
Our International Event Management BA explores event management from a global business perspective, with a strong focus on sustainability. You’ll learn the skills to become an innovative, ethical and resilient leader, ready to navigate the evolving challenges and opportunities in international event planning and delivery.
Studying in central London, you’ll be immersed in one of the world's most competitive and influential event industries. London and the UK are renowned for their leadership in this field, providing you with valuable insights into event delivery and its impact on diverse stakeholders.
The course will enhance your leadership and management skills, focusing on collaboration, stakeholder management and best practices. You’ll also gain a comprehensive understanding of event planning and management, integrating innovation, entrepreneurship and ethical decision-making.
Additionally, you’ll engage with case studies across various event types and gain practical experience through partnerships with leading organisations in the public, private, and third sectors. This hands-on approach ensures you graduate with the skills you need to excel in the fast-paced and ever-evolving world of international event management.
Top reasons to study with us
Study in the heart of London, one of the world's leading events destinations, with an abundance of venues on our doorstep
- Put theory into practice on a year-long work placement or gain international experience studying abroad
- Cover all aspects of event planning and management, with an emphasis on innovation and entrepreneurship
- Explore diverse case studies on various event types from a global perspective
- Consider social values throughout all stages, from planning to execution, ensuring an ethical approach to strategies that consider the well-being of people and the planet
Course structure
This course is designed with a strong vocational focus, seamlessly blending theory with practical, real-world experience. You’ll learn through a mix of lectures, seminars, workshops, tutorials and field trips, benefiting from guest lectures by industry experts and valuable work experience opportunities.
Experiential and work-based learning are integral to the course. Collaborating with industry partners, you’ll also gain hands-on experience through live client briefs that simulate real work environments, enhancing your employability.
The following subjects are indicative of what you’ll study in this course.
In Year 1, you'll build a solid foundation in contemporary events management, mastering key concepts, frameworks and theories. This year focuses on developing your research and investigative skills, enabling you to analyse strategies and propose innovative solutions across various event contexts.
Subjects of study include:
- Fundamentals of Event Planning
- Introduction to the Event Industry
- Managing the Event Team
- Skills for the Event Professional
- Understanding your Audiences
You’ll also choose between a range of optional modules such as Accounting and Finance for Managers, Global Business Environment for Managers, Marketing Research and Data Analysis and Web Design and Content Creation.
You will also have the opportunity to study an elective module from other parts of the University, including a foreign language.
Credit Level 4
In Year 2, you’ll refine your event management skills and generate innovative solutions through in-depth analysis of challenges and issues. You’ll focus on solving problems in diverse event contexts while making informed judgments and achieving both personal and team objectives.
Subjects of study include:
- Event Logistics
- Marketing the Event
- Delivering the Event
You’ll also choose between a range of optional modules such as Entrepreneurial Practice, Event Production and Technology, Events in the Business Environment, Product and Brand Management and Social Media Marketing. You will also have the opportunity to study an elective module from other parts of the University, including a foreign language.
Alternatively, in place of the option modules listed above, you may be able to take the Westminster Business School (WBS) Study Abroad Experience (subject to eligibility) or the WBS Work Experience.
Credit Level 5
Between Years 2 and 3 (Levels 5 and 6), you may choose to undertake either a professional placement year in the UK or an international experience year.
Professional Experience
You’ll have the option to take a placement year in industry. During the year, you will identify skills’ goals to work towards achieving whilst on placement; carry out research to develop an awareness of the event sector they are working in, using a range of data sources; and familiarise themselves with techniques and processes, which help effectively deliver key initiatives and business objectives.
International Experience
Alternatively, you may choose to undertake an international experience year at one of our partner overseas institutions. You’ll study and reside in the country of a host institution during the year. The content of your study is agreed through a Learning Agreement between you, the home institution and Westminster Business School.
In Year 3, you’ll demonstrate advanced skills in critically reviewing and applying a comprehensive body of knowledge related to the global event industry. You’ll excel in well-researched decision-making, evaluating concepts and drawing evidence from diverse sources to navigate complex situations.
Subjects of study include:
- Ethical Leadership
- Professional Event Solutions
- Strategic Event Management
- Final Event Project
You’ll also choose between a range of optional modules such as Creating Entrepreneurial Leadership, Destination Cultural and Heritage Marketing, Luxury Brand Management and Sponsorship and Partnership Management in Sport.
You will also have the opportunity to study an elective module from other parts of the University, including a foreign language.
Credit Level 6
For more details on course structure, modules, teaching and assessment Download the programme specification (PDF).
To request an accessible version please email [email protected]
Get your copy of the University of Westminster prospectus and browse the range of courses on offer.
Contact us for general course enquiries:
+44 (0)20 7911 5000 EXT 65511
(Mon–Fri, 10am–4pm BST)
Live chat with us
(Mon–Fri, 10am–4pm BST)
Open days
Join us at an open day online or on campus. Get a feel for student life at the University of Westminster and talk to course leaders and our support teams.
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Careers
Our International Event Management BA will ensure you’re ready for a diverse range of roles, including event administration, operations, marketing and project management. The course emphasises entrepreneurial thinking and leadership, equipping you to meet the demands of today's event organisations.
The University's Careers and Employability Service has built up a network of over 3,000 employers around the world, helping all our students explore and connect with exciting opportunities and careers.
Industry links
We have a well-established network of industry links throughout the UK and further afield.
Online careers hub
Our online careers hub, Engage, features careers resources and info on jobs, placements, volunteering, careers fairs and networking events.
Develop your CQ
Develop your cultural intelligence – or ‘CQ’ – by studying alongside students and staff representing more than 100 nationalities.
Industry links
We have a well-established network of professional links throughout London, the UK and much further afield, such as The Power of Events, Events Industry Forum, International Live Events Association (ILEA) and the Association of Event Management Education (AEME).
The university is committed to forging partnerships with event industry bodies and service providers, facilitating student placements, internships and progression into full-time employment.
Graduate employers
Graduates from the Business School have found employment at organisations including:
- Meta
- Reed Exhibitions
- London & Partners
Job roles
This course will prepare you for roles in a variety of areas, including:
- Event Planning
- Event Operations
- Event Marketing
- Event Project Management
- Business Management
Westminster Employability Award
Employers value graduates who have invested in their personal and professional development – and our Westminster Employability Award gives you the chance to formally document and demonstrate these activities and achievements.
The award is flexible and can be completed in your own time, allowing you to choose from a set of extracurricular activities.
Activities might include gaining experience through a part-time job or placement, signing up to a University-run scheme – such as mentoring or teaching in a school – or completing online exercises.
Read more about our Westminster Employability Award.
Course Leader
Josef Jammerbund
Lecturer
Josef Jammerbund is a Senior Lecturer in Event Management at the University of Westminster, bringing over 20 years of professional experience across the creative industries, including leadership roles as Head of Events at the British Fashion Council.
Specialising in teaching events, marketing, and communications, Josef blends academic rigour with industry insights from working with global brands such as Airbnb, Cartier, Chanel, and Google Arts & Culture.
With a Master’s degree in Marketing from King's College London, Josef is committed to fostering students' development as innovative, ethical, and resilient leaders. Notable projects Josef has contributed to include London Fashion Week, COP26 in Glasgow, and the Paris 2024 Olympics.
My goal is to inspire future leaders through expertise, creativity, and leadership, preparing them for impactful roles in a global, ethical, and sustainable event industry.
Course Team
Why study this course?
Fantastic location
Based in our Marylebone Campus, you can enjoy the benefits of studying in a major global city and one of the world's leading event destinations
Gain real-world experience
Put theory into practice on a year-long work placement or gain international experience studying abroad
Build a global network
Build a global network and develop your own professional online ‘brand’
Entry Requirements
- A levels – BBC (112 UCAS Tariff points)
- T levels – 112 UCAS Tariff points
- International Baccalaureate – 112 UCAS Tariff points from all components of the Diploma Programme. International Baccalaureate Career-related Programme will be considered on a case-by-case basis.
- BTEC Extended Diploma – DMM
- BTEC Diploma – D*D*
- Access – 112 UCAS Tariff points from the Access course
In addition to one of the above, you should have:
- GCSE English Language grade 4/C – IB grade 4 Higher level, GCSE Maths grade 4/C – IB grade 4
If your first language is not English, you will need an IELTS of 6.0 overall, with 5.5 in each component.
We also welcome applications from students who are taking a combination of qualifications listed above. For further information, please contact Course Enquiries.
View more information about our entry requirements and the application process.
- International Baccalaureate – 112 UCAS Tariff points from all components of the Diploma Programme. International Baccalaureate Career-related Programme will be considered on a case-by-case basis. You can refer to the UCAS calculator to determine your point score
- We accept a wide range of international high school level qualifications. Please see information on Country-specific entry requirements
- We work in partnership with Kaplan International College London who provide International Foundation Certificate and International Year One courses for students who don’t meet our entry requirements. Upon successful completion, you can progress to your chosen degree at the University of Westminster. Find out about a range of university preparation courses that are accepted for entry.
English Language Requirements
- If your first language is not English, you should have an IELTS score of 6.0 overall, with a score of 5.5 in each component. Please note we accept a wide range of English language qualifications and assessments. Find out more at English language requirements.
- If you don't meet the English language requirements yet, then we offer online and on campus pre-sessional English programmes to help develop your English language skills to the required level before you start your course. Find out more about our pre-sessional English programmes.
More information
Learn new skills
Develop your entrepreneurial skills
Our award-winning Westminster Enterprise Network offers industry networking events, workshops, one-to-one business advice and support for your start-up projects
Harness the latest technology
Learn to harness digital tools, including AI, to develop and present captivating ideas and innovative solutions for the events industry
Volunteer and gain new skills
We offer a number of different volunteering opportunities for you to learn new skills, create connections, and make a difference in the community
Fees and Funding
UK tuition fee: £9,250 (Price per academic year)
When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.
Find out how we set our tuition fees.
Funding
As well as tuition fee loans, there is a range of funding available to help you fund your studies.
Find out about undergraduate student funding options.
Scholarships
The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.
Find out if you qualify for one of our scholarships.
Additional costs
See what you may need to pay for separately and what your tuition fees cover.
The fee includes the cost of a residential field trip. The fee is reviewed annually so actual charges may vary. You'll be advised of any changes ahead of the trip.
International tuition fee: £17,000 (Price per academic year)
When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.
Find out how we set our tuition fees.
EU Qualifications Welcome Award Scheme
If you are an international student accepted on an undergraduate programme starting in September 2024 or September 2025 at level 3 (Foundation) or level 4 (first year) on the basis of an eligible EU qualification only, you will be awarded a tuition fee reduction which will align your fee more closely to the one for UK students. For more information, see the EU Qualifications Welcome Award Scheme.
International student funding
Find out about funding for international students.
Additional costs
See what you may need to pay for separately and what your tuition fees cover.
The fee includes the cost of a residential field trip. The fee is reviewed annually so actual charges may vary. You'll be advised of any changes ahead of the trip.
Teaching and Assessment
Below you will find how learning time and assessment types are distributed on this course. The graphs below give an indication of what you can expect through approximate percentages, taken either from the experience of previous cohorts, or based on the standard module diet where historic course data is unavailable. Changes to the division of learning time and assessment may be made in response to feedback and in accordance with our terms and conditions.
How you'll be taught
Teaching methods across all our undergraduate courses focus on active student learning through lectures, seminars, workshops, problem-based and blended learning, and where appropriate practical application. Learning typically falls into three broad categories:
- Scheduled hours: examples include lectures, seminars, practical classes, workshops, supervised time in a studio
- Placement: placement hours normally include placement opportunities, but may also include live projects or virtual activity involving employers
- Independent study: non-scheduled time in which students are expected to study independently. This may include preparation for scheduled sessions, follow-up work, wider reading or practice, completion of assessment tasks, or revision
How you'll be assessed
Our undergraduate courses include a wide variety of assessments.
Assessments typically fall into three broad categories:
- Practical: examples include presentations, videos, podcasts, lab work, creating artefacts
- Written exams: end of semester exams
- Coursework: examples include essays, reports, in-class tests, portfolios, dissertation
Supporting you
Our Student Hub is where you’ll find out about the services and support we offer, helping you get the best out of your time with us.
- Study support — workshops, 1-2-1 support and online resources to help improve your academic and research skills
- Personal tutors — support you in fulfilling your academic and personal potential
- Student advice team — provide specialist advice on a range of issues including funding, benefits and visas
- Extra-curricular activities — volunteering opportunities, sports and fitness activities, student events and more
Facilities
The Learning Platform
Lecture theatres
Library
Bloomberg Financial Market Suite
Digital Marketing Lab
Meeting spaces
Cafe
Course Location
Our Marylebone Campus has benefitted from a multi-million-pound refurbishment resulting in new workshops, digital studios and development of the Marylebone Library. The campus is home to Westminster Business School and our award-winning Architecture, Planning and Tourism courses. For more details, visit our Marylebone Campus page.
Contact us
Call our dedicated team on:
+44 (0)20 7911 5000 ext 65511
Opening hours (GMT): 10am–4pm Monday to Friday
Opening hours (GMT): 10am–4pm Monday to Friday
More information
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