University of Westminster hosts How to get into the Marketing Industry event

How to get into the Marketing Industry was organised by Zakia Khan, a Recruiter Engagement Officer at the University. Senior Lecturer and Director of Employability for the School of Management and Marketing Nic Sanders hosted the event. 

The event was split into two parts. It began with a question-and-answer session led by Nic Sanders, which provided some valuable insights from panel members on how to get noticed, the skills and tasks involved in the various marketing roles and ways in which to forge a career path. The second part of the event provided space for students to individually network with panel members.

Leonard Sekyonda, founder at MYCOMEUP, spoke about talent management and influencer marketing, while James Swain, Director at Catalyst Creative, discussed integrated marketing. Lizzy Lindquist, Account Executive at OMD, attended to give the perspective of media agencies, and Mikhail Hanney, Director of Client Services and Strategy at Pulse Advertising, represented influencer marketing and social media. Nick Adams, owner and CEO at Sense Marketing, spoke from the experience of global brand experience and engagement agencies. 

Ali Wallace, founder and CEO at DNA Recruit, represented recruitment in marketing, digital creative and technology roles, while Jez Frampton, former global CEO at Interbrand and Visiting Lecturer at the University, attended the event to teach about brand strategy and consultancy. Peace Pitchayut Siriapaipan, Junior Social Media Campaign Manager at Havas People, shared expertise on employer branding and recruitment marketing, and Victoria Brown, Enterprise and Employee Communications Supervisor at McDonald's, represented communications.

Marketing Communications MSc student Safaa Nazir Ameen said: “Meeting all the incredible panellists provided a fantastic chance to delve into their experiences and stories. It was genuinely an enriching experience.”

OMD panellist Lizzy Lindquist, who is also an alumna of the Marketing Communications MA at the University, said: "I was happy I could share my experience working in media. It was inspiring to hear the other fabulous panel members' stories and how they got to where they are now."

 Nic Sanders said: “The panel was an insightful convergence of industry leaders and talented Alumni, which provided students with the unique opportunity not only to glean invaluable insights from marketing and advertising, but the opportunity to network and gain meaningful connections and actionable advice.”

This event directly contributed to the United Nations Sustainable Development Goal (SDG) 4: Quality Education and 8: Decent Work and Economic Growth. Since 2019, the University of Westminster has used the SDGs holistically to frame strategic decisions to help students and colleagues fulfil their potential and contribute to a more sustainable, equitable and healthier society.  

Learn more about Marketing courses at the University of Westminster.