Anastasia Kavada, Media, Campaigning and Social Change MA course leader at the University of Westminster, has offered insight to BBC News into how the AI-generated All Eyes on Rafah post swept social media.
The image was shared over 47 million times across the globe after a camp for displaced Palestinians in the Gazan city of Rafah was hit by an Israeli air strike. To explain the viral nature of the post, the article seeks expert insight into why it was shared so widely. These potential reasons include the simplicity of the slogan, how easy it is to post on Instagram and the number of celebrities that shared it on their platforms.
Kavada suggests that “the most important factor is the timing and the political context of the post”, as it went viral in a moment when people felt “outraged” about the strike on the camp in Rafah.
Read the full article on the BBC News website.
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