Course Overview
Course summary
Our Marketing and Data Analytics BSc equips you with fundamental skills in collecting, analysing, and interpreting marketing data using advanced tools. You'll learn to craft effective marketing strategies, focusing on consumer insight, user experience, and strategy development for success in the growing field of marketing analytics.
Throughout the course, you’ll acquire a deep understanding of data analytics and its practical applications in marketing and develop proficiency in data collection, analysis and interpretation, empowering you to make informed, data-driven decisions.
Our course anticipates the future, fostering awareness of emerging trends in the data-driven marketing landscape. Coupled with a commitment to sustainability and equity, we ensure our graduates are ready for challenges in a rapidly evolving global market.
With tailored modules shaped by industry demands, we’ll guide you in creating influential strategies rooted in consumer insight, user experience and strategy development.
Ethical considerations are integral to the curriculum, emphasising responsible data practices in marketing. You’ll enhance your skills in data visualisation, becoming adept at creating visually compelling presentations to communicate marketing insights effectively.
Our Marketing and Data Analytics BSc offers practical experience opportunities, with the option to spend a year in industry between your second and third year of study. Alternatively, you will have the chance to explore international perspectives through a year abroad, providing you with valuable real-world experience.
Top reasons to study with us
- Gain essential skills in marketing data and analytics, responding to growing industry demand
- Learn to use data analytic tools and techniques, ensuring a well-rounded knowledge of crafting influential marketing strategies
- Access our dedicated digital marketing lab, Switch 23, using the same Adobe Creative Cloud applications used in top agencies
- Gain expertise in industry-standard software such as Tableau, PowerBI, Google Analytics, SPSS and Excel
- Put theory into practice with collaborative learning experiences addressing authentic real-world challenges
- Develop critical thinking skills essential for evaluating evidence and making informed decisions based on data-driven insights
- Put theory into practice on a year-long work placement or gain international experience studying abroad
Course structure
Our Marketing and Data Analytics BSc offers real-world learning opportunities, combining theory and practice. Assessments and learning activities are designed to bridge the gap between academia and industry, providing you with real-world experience.
The course goes beyond traditional teaching methods, incorporating work-related tasks and 'as live' briefs to simulate the working environment. We seamlessly integrate digital skills throughout your studies, teaching you the essential skills you’ll need in software such as Tableau, PowerBI, Google Analytics, SPSS and Excel.
The following subjects are indicative of what you’ll study on this course.
In Year 1, you’ll develop a broad knowledge of marketing and data analysis skills and techniques. You’ll also be introduced to the ethics of data analytics, providing you with a grounding for the following year.
Subjects of study include:
Digital Marketing Enterprise and Innovation
Ethics of Data Analytics
Fundamentals of Marketing
Introduction to Data Analytics
Understanding Consumers
You’ll also have the chance to tailor your course by choosing an elective module.
Credit Level 4
In Year 2, you’ll develop a more analytical mindset where you’ll learn to generate ideas and formulate responses to a variety of well-defined and abstract problems. You’ll also enhance your critical skills in data analysis and interpretation.
Subjects of study include:
- Consumer Insights
- Data Mining and Predictive Analytics
- Technology for Data-Driven Age
You’ll also choose between a range of optional modules such as Digital Marketing Communications and Channel Optimisation, Global Consumer Engagement, Retail Marketing and Social Media Marketing. You will also have the opportunity to study an elective module from other parts of the University, including a foreign language.
Alternatively, in place of the option modules listed above, you may be able to take the Westminster Business School (WBS) Study Abroad Experience (subject to eligibility) or the WBS Work Experience.
Credit Level 5
Between Years 2 and 3 (Levels 5 and 6), you may choose to undertake either a professional placement year in the UK or an international experience year.
Professional Experience
You’ll have the option to take a placement year in industry. During the year you will identify skills' goals to work towards achieving whilst on placement' carry out research to develop awareness of the business sector you are working in, using a range of data sources; and familiarise yourself with a range of employer branding techniques in recruitment and analyse contemporary selection techniques.
International Experience
Alternatively, you may choose to undertake an international experience year at one of our partner overseas institutions. You’ll study and reside in the country of a host institution during the year. The content of your study is agreed through a Learning Agreement between you, the home institution and Westminster Business School.
Find out more about the costs involved in taking a study abroad or placement year.
In Year 3, you’ll develop a deep knowledge of marketing and data analytics, as well as use a range of information sources to critically evaluate situations and create solutions that are constructed on diagnostic and creative skills.
Subjects of study include:
Applied Marketing Data Analytics
Digital Marketing Strategy and Planning
Final Major Project
Marketing Data Visualisation and Storytelling
You’ll also choose between a range of optional modules such as Customer Relationship Management, Luxury Brand Management, New Product Development, Sustainability Marketing and The Management of Marketing.
You’ll also have the chance to tailor your course by choosing an elective module.
Credit Level 6
For more details on course structure, modules, teaching and assessment Download the programme specification (PDF).
To request an accessible version please email [email protected]
Get your copy of the University of Westminster prospectus and browse the range of courses on offer.
Contact us for general course enquiries:
+44 (0)20 7911 5000 EXT 65511
(Mon–Fri, 10am–4pm GMT)
Live chat with us
(Mon–Fri, 10am–4pm GMT)
Open days
Join us at an open day online or on campus. Get a feel for student life at the University of Westminster and talk to course leaders and our support teams.
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Careers
Our Marketing and Data Analytics BSc will open doors to a wealth of career prospects and further study opportunities, responding to the growing industry demand for graduates who can navigate the dynamic landscape of data-driven marketing strategies.
The University's Careers and Employability Service has built up a network of over 3,000 employers around the world, helping all our students explore and connect with exciting opportunities and careers.
Online careers hub
Our online careers hub, Engage, features careers resources and info on jobs, placements, volunteering, careers fairs and networking events.
Kickstart your career
Learn how to use social media in your job hunt or LinkedIn to kickstart your career.
Develop your CQ
Develop your cultural intelligence – or ‘CQ’ – studying alongside students and staff representing more than 100 nationalities.
Industry links
Our course team collaborates closely with industry partners, integrating practical, work-related tasks and 'as live' briefs to authentically replicate real-world working environments.
As well as the links the institution and individual staff have with professional bodies, including the CIM, DMI and IDM, many of the staff who currently teach on this course have extensive professional experience in a range of business sectors with many staff maintaining links with industry through consultancy and training work.
Job roles
This course will prepare you for roles in a variety of areas, including:
- Customer Insights Analyst
- Marketing Data Scientist
- Digital Analytics Specialist
- Web Analytics Specialist
- CRM Analyst
- Marketing Research Analyst
- Data Science Marketing Specialist
Graduate employers
Graduates from the Business School have found employment at organisations including:
- Havas People
- Zenith Global
- Boston Consulting Group
- OMD UK
- Medialab Group
- Wiser
- Gong
- Sony Europe
- PwC UK
- Procter & Gamble
- L’Oreal
Westminster Employability Award
Employers value graduates who have invested in their personal and professional development – and our Westminster Employability Award gives you the chance to formally document and demonstrate these activities and achievements.
The award is flexible and can be completed in your own time, allowing you to choose from a set of extracurricular activities.
Activities might include gaining experience through a part-time job or placement, signing up to a University-run scheme – such as mentoring or teaching in a school – or completing online exercises.
Read more about our Westminster Employability Award.
International Opportunities
Many of our courses offer international study and work experiences, and the University provides other global opportunities that all students can apply for - so whatever you're studying, you'll have the chance to go abroad.
Opportunities could include:
- Taking part in semester or year-long exchanges at institutions around the world
- Attending an international summer school or field trip
- Developing your CV through volunteering or work placements abroad
International experience broadens horizons, boosts self-confidence, and improves global understanding, alongside being fantastic for your career.
Find out more about our international opportunities, including funding options and where you can go.
Course Leader
Dr Arthur Egwuonwu
Lecturer
Meet Dr. Arthur Egwuonwu, a distinguished academic and influential researcher in marketing management and data analytics. With a rich academic background, an unwavering commitment to excellence, and a passion for bridging cultural divides, Arthur is a visionary leader leaving a mark on academia. Armed with a master's degree in marketing and a Ph.D. in business management, Arthur has a deep understanding of these fields.
As a prolific researcher, his contributions in Blockchains, IoT, and Big Data Adoption are foundational in marketing and data analytics. Arthur's expertise is a testament to his continuous pursuit of knowledge, keeping him at the forefront of cutting-edge developments.
His vision focuses on fostering a global perspective in academia, transcending cultural barriers through teaching and research, making him a thought leader. His inspiring narrative showcases education and research's transformative power, defining him as a trailblazer.
Embark on a journey with Arthur, where academic brilliance meets a passion for global impact. Join in the pursuit of excellence and innovation in the exciting frontier of academia with Dr. Arthur Egwuonwu at the helm.
“Unlock the power of consumer insights and chart the course of success with our Marketing and Data Analytics course – where data becomes the compass for strategic marketing navigation”
Course Team
Marketing
Learn more about Westminster's Marketing courses from our students and staff. Find out about their experience studying at Westminster, including what it's like to study at the University's Marylebone campus in the heart of central London.
Why study this course?
Fantastic location
Based on our Marylebone Campus, you can enjoy the benefits of studying in a major global city and at the centre of UK business.
Gain in-demand skills
You’ll gain essential skills in marketing data and analytics, responding to the growing industry demand.
Build a global network
Build a global network and develop your own professional online ‘brand’.
Entry Requirements
- A levels – BBC (112 UCAS Tariff points)
- T levels – 112 UCAS Tariff points
- International Baccalaureate – 112 UCAS Tariff points from all components of the Diploma Programme. International Baccalaureate Career-related Programme will be considered on a case-by-case basis
- BTEC Extended Diploma – DMM
- BTEC Diploma – D*D*
- Access – 112 UCAS Tariff points from the Access course
In addition to one of the above, you should have:
- GCSE English Language grade 4/C – IB grade 4 Higher level, GCSE Maths grade 4/C – IB grade 4
If your first language is not English, you will need an IELTS of 6.0 overall, with 5.5 in each component.
We also welcome applications from students who are taking a combination of qualifications listed above. For further information, please contact Course Enquiries.
View more information about our entry requirements and the application process
- International Baccalaureate – 112 UCAS Tariff points from all components of the Diploma Programme. International Baccalaureate Career-related Programme will be considered on a case-by-case basis. You can refer to the UCAS calculator to determine your point score
- We accept a wide range of international high school level qualifications. Please see information on Country-specific entry requirements
- We work in partnership with Kaplan International College London who provide International Foundation Certificate courses for students who don’t meet our entry requirements. Upon successful completion, you can progress to your chosen degree at the University of Westminster. Find out about a range of university preparation courses that are accepted for entry.
English language requirements
- If your first language is not English, you should have an IELTS score of 6.0 overall, with a score of 5.5 in each component. Please note we accept a wide range of English language qualifications and assessments. Find out more at English language requirements.
- If you don't meet the English language requirements yet, then we offer online and on campus pre-sessional English programmes to help develop your English language skills to the required level before you start your course. Find out more about our pre-sessional English programmes.
More information
Learn new skills
Use industry-standard software
Develop practical skills using industry-standard software industry standard software such as Tableau, PowerBI, Google Analytics, SPSS and Excel.
Learn to communicate and work effectively
Learn to communicate and work effectively to a high professional standard.
Develop your creativity
Develop your creativity to think outside the box and create sustainable solutions.
Fees and Funding
UK tuition fee: £9,250 (Price per academic year)
When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.
Find out how we set our tuition fees.
Funding
As well as tuition fee loans, there is a range of funding available to help you fund your studies.
Find out about undergraduate student funding options.
Scholarships
The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.
Find out if you qualify for one of our scholarships.
Additional costs
See what you may need to pay for separately and what your tuition fees cover.
International tuition fee: £17,000 (Price per academic year)
When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.
Find out how we set our tuition fees.
EU Qualifications Welcome Award Scheme
If you are an international student accepted on an undergraduate programme starting in September 2024 or September 2025 at level 3 (Foundation) or level 4 (first year) on the basis of an eligible EU qualification only, you will be awarded a tuition fee reduction which will align your fee more closely to the one for UK students. For more information, see the EU Qualifications Welcome Award Scheme.
International student funding
Find out about funding for international students.
Additional costs
See what you may need to pay for separately and what your tuition fees cover.
Teaching and assessment
How you'll be taught
Teaching methods across all our undergraduate courses focus on active student learning through lectures, seminars, workshops, problem-based and blended learning, and where appropriate practical application. Learning typically falls into three broad categories:
- Scheduled hours: examples include lectures, seminars, practical classes, workshops, supervised time in a studio
- Placement: placement hours normally include placement opportunities, but may also include live projects or virtual activity involving employers
- Independent study: non-scheduled time in which students are expected to study independently. This may include preparation for scheduled sessions, follow-up work, wider reading or practice, completion of assessment tasks, or revision
How you'll be assessed
Our undergraduate courses include a wide variety of assessments.
Assessments typically fall into two broad categories:
- Practical: examples include presentations, videos, podcasts, lab work, creating artefacts
- Coursework: examples include essays, reports, in-class tests, portfolios, dissertation
Supporting you
Our Student Hub is where you’ll find out about the services and support we offer, helping you get the best out of your time with us.
- Study support — workshops, 1-2-1 support and online resources to help improve your academic and research skills
- Personal tutors — support you in fulfilling your academic and personal potential
- Student advice team — provide specialist advice on a range of issues including funding, benefits and visas
- Extra-curricular activities — volunteering opportunities, sports and fitness activities, student events and more
Facilities
The Learning Platform
Lecture theatres
Library
Bloomberg Financial Market Suite
Digital Marketing Lab
Meeting spaces
Cafe
Course Location
Our Marylebone Campus has benefitted from a multi-million-pound refurbishment resulting in new workshops, digital studios and development of the Marylebone Library. The campus is home to Westminster Business School and our award-winning Architecture, Planning and Tourism courses. For more details, visit our Marylebone Campus page.
Contact us
Call our dedicated team on:
+44 (0)20 7911 5000 ext 65511
Opening hours (GMT): 10am–4pm Monday to Friday
Opening hours (GMT): 10am–4pm Monday to Friday
More information
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