Lukas Egloff

Why did you choose the University of Westminster?

After a brief evaluation of the different options for a marketing course in London, the University of Westminster sounded like the best all-around package for me. The fact that there was a specific communications course within the marketing department was the key to my decision, given my previous work experience and preferences regarding future career paths. Another influence on my decision was the location of my main campus in the beautiful area of Marylebone. Being located so centrally gave me the opportunity to make the most of the city during my off time from studying on campus.

How has your experience been studying in London?

Absolutely amazing! Being based in one of the world’s capitals has been an incredible experience. The city brings together people from different walks of life with various backgrounds and stories to tell. During my time in London so far, I’ve had some impressive encounters with people from all around the world. Being exposed to some of the finest marketing on a daily basis has helped me understand my studies in a real-life setting and gain creative inspiration. All of this combined with the opportunity to play in the England Hockey Premier League has made my stay in the UK an absolute joy. Stepping out of my comfort zone and throwing myself in at the deep end made me develop a lot on a professional and personal level.

What have you particularly enjoyed about your course?

What I appreciated the most about my specific course is that it lived up to its promise of being a very communications focused curriculum. The module selection was very representative of all the aspects relating to the comms section of the marketing world. Additionally, some of the teaching staff have made this course a really engaging and pleasurable experience.

Are there any stand-out facilities associated with your course?

The University provides a great environment to collaborate and study on campus. The library and focus rooms are very convenient places to get together with fellow students and work on group projects or individual course work. With access to a very wide range of physical books as well as subscriptions to some of the largest online databases, the support offered for my studies was incredible.

Tell us about any activities that you have undertaken outside of your course

I am a field hockey goalkeeper and have been playing the sport that I love since I was 4 years old. I represent my country Switzerland on the international stage as part of the senior men’s squad and am part of the first team of a premier league club. Moving to London unlocked the opportunity to play in one of the top leagues in the world of hockey and to train among some of the most gifted athletes in the game. I joined Hampstead & Westminster Hockey Club in the summer of 2018 and have been playing and training with them all through my time at University of Westminster. Another asset to my studies and life in London.

What would your advice be to someone considering studying at Westminster?

The University of Westminster offers a great academic hub to acquire a high-quality education and make connections for life. If you’re looking for a modern environment with a good balance of academic guidance and relation to real-world appliance of your studies, Westminster is the ideal choice in my opinion.

What's the best aspect of being a University of Westminster student?

Meeting a lot of people, not just necessarily from your own department. Given that many different courses are offered at Westminster, you get to know people studying various subjects which makes for very enlightening dialogues. It also enhances your onsite experience at University given that you build your own small community and see familiar faces all around the campus.

What was the most surprising or unexpected aspect of your Westminster experience?

The wide variety of cultures within my course. During my time at Westminster, I met people from a mixture of countries all around the world. More specifically, in my course there was a broad mix of people coming together from different cultural backgrounds, which made the study material more interesting and challenging at the same time when thinking about different marketing parameters for different cultures.

Anything else you would like to share?

Studying at the University of Westminster has been an absolute pleasure for me and encouraged me to develop my professional, as well as personal skills immensely. Studying at Westminster has opened doors to an entirely new world and I have valued every single experience during my time in the UK so far. The memories made will definitely stick with me for the rest of my life.