Aadil Raza

Why did you choose the University of Westminster?

I chose the University of Westminster because of its strong reputation in marketing and business education, particularly the MSc in Marketing Management programme. The diverse student community and central London location also appealed to me, offering valuable networking opportunities and a dynamic learning environment. Additionally, the practical focus of the course, including real-world projects and industry connections, aligned perfectly with my career goals.

How has your experience been studying in London?

Studying in London has been a transformative experience, both academically and personally. The city's vibrant, diverse environment and the University of Westminster's central location provided valuable industry exposure and real-world context for my studies. Beyond academics, London’s cultural richness and global community helped me grow personally, enhancing my adaptability and confidence. The connections I made and experiences I had, from overcoming shyness to exploring new perspectives, have shaped me into a more well-rounded individual, ready for future challenges.

What have you particularly enjoyed about your course?

The MSc in Marketing Management at the University of Westminster has been an enriching and dynamic programme that provided a strong foundation in both the theoretical and practical aspects of marketing. I particularly enjoyed the diverse range of modules, such as Product and Brand Management, Consumer Psychology, and Multi-Platform Communication, which offered a comprehensive view of modern marketing practices.

One highlight was working on real-world projects and case studies, which allowed me to apply classroom concepts to practical scenarios. This hands-on approach deepened my understanding and built my confidence in tackling marketing challenges. I also appreciated the collaborative environment, engaging with peers from different backgrounds, which brought fresh perspectives and enhanced my learning.

Additionally, the programme's focus on data-driven decision-making, through modules like Marketing Data Insights and Managerial Data Analytics, was invaluable. It equipped me with analytical skills that are crucial in today’s marketing landscape.

How have you found academic support as part of your studies?

The academic and lecturer support at the University of Westminster has been exceptional. The lecturers are approachable, knowledgeable, and genuinely invested in student success, offering personalised feedback and valuable guidance. Their support extended beyond academics, helping me grow personally and professionally. Mentorship, especially from Dr. Kate Ingsa, played a key role in boosting my confidence and overcoming challenges like public speaking. Overall, the supportive environment greatly enhanced my learning experience and preparation for future opportunities.

Are there any stand-out facilities associated with your course?

The University of Westminster offers several stand-out facilities that greatly enhanced my learning experience. The library is a key resource, providing extensive academic materials and quiet study spaces, which were invaluable for research and assignments. Collaborative spaces on campus, including seminar rooms and breakout areas, fostered group discussions and teamwork, essential for our projects and case studies.

Tell us about your experience of using the University Careers and Employability Service.

Yes, I have used the University Careers and Employability Service, and it has been incredibly helpful throughout my studies. The service offers a wide range of resources, from CV and cover letter reviews to interview preparation, which have been invaluable as I navigated job applications and career decisions.

One of the most beneficial aspects was the access to career advice and guidance tailored to my specific goals. I received personalised feedback on my CV, which helped me highlight my strengths and experiences in a way that aligned with industry expectations.

The service also helped me explore internship and job opportunities, connecting me with relevant roles and employers in my field. Overall, the Careers and Employability Service played a key role in helping me develop my professional profile and transition smoothly from academic life to the job market.

Tell us about any activities that you have undertaken outside of your course. 

Outside of my course, I’ve engaged in several activities that have enriched my university experience. One notable experience was my involvement with INSA (Indian National Student Association), where I participated in various networking events and initiatives that helped me connect with students and professionals from around the world.

I was also a finalist in the CIM (Chartered Institute of Marketing) pitch competition, which allowed me to showcase my marketing skills in a real-world setting and receive feedback from industry professionals. This experience helped me refine my strategic thinking and presentation abilities, which are essential for my career aspirations.

In addition, I volunteered for my friend’s PG (Postgraduate) presidential election campaign, where I gained hands-on experience in campaigning, public speaking, and team collaboration. It was a rewarding opportunity to apply my marketing knowledge in a practical, real-world scenario while supporting a friend and learning from the experience.

These activities have significantly contributed to my personal and professional growth, providing me with valuable skills outside the classroom.

What would your advice be to someone considering studying at Westminster?

My advice to someone considering studying at Westminster would be to embrace the opportunities the university and London have to offer. The University of Westminster provides a dynamic and supportive environment, so make the most of the access to industry professionals, networking events, and the diverse student community. Don’t hesitate to get involved in extracurricular activities, like societies or volunteering, as these experiences will help you grow both personally and professionally.

In addition, take advantage of the practical learning opportunities, whether through industry projects or workshops, as these will equip you with real-world skills that will be invaluable when you enter the job market. Be proactive in seeking out support, whether it’s from lecturers, the Careers and Employability Service, or fellow students—it’s a community that genuinely wants to see you succeed.

Lastly, remember that studying in London can be both exciting and challenging. It’s a city full of opportunities, but it also demands adaptability and time management. Stay organised, keep an open mind, and embrace the city’s energy—there’s always something to learn from the experiences around you.

What's the best aspect of being a University of Westminster student?

The best aspect of being a University of Westminster student is the access to a dynamic, global network and the diverse opportunities that come with studying in central London. The university's strong ties to industry, its range of practical, hands-on learning experiences, and its vibrant, multicultural student body all contribute to a well-rounded education. Being in such a central location means you're not just learning in the classroom but constantly surrounded by the energy of one of the world's leading business hubs, which opens doors to networking, career opportunities, and personal growth. The support from lecturers and career services also ensures you're well-equipped to navigate the transition from academia to the professional world.

What was the most surprising or unexpected aspect of your Westminster experience?

The university truly fosters a sense of community, where you feel supported every step of the way. Whether it was the mentorship from professors, the resources available through the Careers and Employability Service, or the friendships I built with peers from around the world, every element of my experience contributed to my growth.

Studying in central London added a unique layer to my experience. It wasn’t just about what I learned in the classroom; it was about immersing myself in the city, networking with professionals, and experiencing the diverse culture around me. Westminster provided the perfect balance of academic rigor, personal development, and exposure to the professional world, setting me up for success as I move forward in my career. It truly became my home away from home.