The UK government has unveiled a new initiative to shape the future of British television, with Professor Steven Barnett, Professor of Communication at the University of Westminster, appointed as part of the advisory team. Chaired by Media Minister, Stephanie Peacock MP, the forum will work as a think tank to tackle challenges facing the television industry.
Professor Barnett, an expert in media policy and a leading authority on public service broadcasting, will contribute his expertise alongside other industry leaders including Senior representatives from Ofcom, TV broadcasters, infrastructure operators and organisations representing audiences.
The group will consult with key stakeholders on how changing viewing habits and the rise in audiences watching TV over the internet will impact the future of broadcasting. It will also consider how all viewers, including older people and those without internet connectivity, can continue to access world-class British content as consumer habits continue to change.
The core aims of the group will be to ensure that no one is left behind amid a shift towards online viewing, and to establish a sustainable television ecosystem that works for both audiences and the industry.
About the appointment Professor Barnett said: “The rapid changes in technology and audience behaviour have huge implications for the future of television, for audiences and for the legacy of public service broadcasting that has enriched the UK’s culture and democracy. I’m delighted to be taking part in this important government initiative to ensure that the strength of our television industry is sustained in the streaming era, while protecting access to TV for all audiences.”
Professor Barnett’s work informing policymaking directly contributes to the United Nations Sustainable Development Goals (SDG) 11: Sustainable Cities and Communities and 17: Partnerships for the Goals. Since 2019, the University of Westminster has used the SDGs holistically to frame strategic decisions to help students and colleagues fulfil their potential and contribute to a more sustainable, equitable and healthier society.
Learn more about Media and Communication courses at the University of Westminster.
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