18 June 2020

Professor Steven Barnett and Doug Specht for The Conversation about the anatomy of social media campaigns

Professor Steven Barnett, Professor of Communications, and Doug Specht, Senior Lecturer in Media and Communication, have written an article for The Conversation about the anatomy of social media campaigns like #DefundtheBBC.

BBC-TV-license
Credit: Shutterstock

As Black Lives Matter protests occurred across the UK, self-described Conservative student James Yucel established the campaign ‘Defund the BBC’ after becoming disillusioned with what he interpreted as left-wing bias. 

Professor Barnett and Specht wrote: “Yucel’s call to arms – supposedly a spontaneous grassroots expression of anger directed towards “anti-government” coverage of the London protests – is an object lesson in how activists both create and inflate a campaign in which “ordinary people” appear to share their own political agenda. A Twitter analysis of what happened next – and how the flames were fanned by mainstream media with their own anti-BBC agenda – is very instructive.”

Read the full article on The Conversation.

Press and media enquiries

Contact us on:

[email protected]