Professor Andrew Groves, Professor of Fashion Design, was quoted in an article by The Guardian about why fashion is going back to the future.
Talking about nostalgia in fashion during the pandemic, Professor Groves said: “Fashion is unsure of its future and has retreated into its past. Something it does during periods of global crisis, like a pandemic.”
Discussing how people would engage with their clothes in a different way in the future he added: “I predict a shift away from ‘object possession’ and ‘object curation’, where garments are prized for their historical narrative.”
Read the full article on The Guardian’s website.
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