Global Media MA

This module provides an overview of contemporary developments in global media and communication industries and their impact on cultures worldwide. It focuses on transformations in existing media, with a particular emphasis on broadcasting and the audio visual media and looks at innovations of new information and communications technologies, especially the internet.

This module will introduce you to the main methods of communication research. You will learn how to undertake selective quantitative and qualitative methods, understanding and exploring the different stages of the social science research process; from a definition of a research hypothesis to data collection and analysis. You will also look at the theoretical reasoning behind different methodological approaches to media and society, in particular, the politics of social research.

This module provides guidance on how to conduct a major piece of independent research, supplemented by group work and individual supervision. Group work during Semester One orients students towards identifying and refining their individual research topic, which must be specific to their MA course and route. Dissertation supervisors are assigned at the start of Semester Two. Supervision takes place in Semester 2 and 3. The dissertation is submitted by the end of August.

This module offers a comprehensive introduction at postgraduate level to the dynamics and processes that shape communication policy. It examines key theories and concepts of policy-making and uses case studies from both national and international level, focusing on media, telecommunications, the Internet and platforms.

This module will introduce you to the political economy approach to analysing the production, distribution and consumption of media content in text and audiovisual form, whether online or offline, as well as the workings of telecoms networks behind online media. It identifies distinctive economic features of media and relates these to trends in the organisation of specific media industries, taking account of ways in which the economics of media have been affected by the spread of digital technologies.

If your first language is not English, or you have no experience of the UK education system, you will benefit from this module. You will be taken through the process of producing a piece of written work, from note taking to editing, so as to enable you to produce written work in accordance with current UK academic standards and practices.

No credit.

This module offers a comprehensive introduction at postgraduate level to the politics of communication technologies, and the role policy plays in shaping their development, deployment and usage. It examines various issues, factors and stakeholders relevant to television, telecommunications, the Internet, platforms and Artificial Intelligence.

The module is intentionally eclectic. You will cover (in a loosely historical way) the arguments, advantages and problems of the main sociological, cultural and psychological theories about the media, from classical modernisation concepts to contemporary concerns with network society. It aims to provide a comprehensive introduction to the most important ways of approaching the fundamental issues posed by the relationships between the media of communication and social and economic life. It will also enable you to understand the problems posed by different intellectual traditions and to place those theories in their proper contexts.

This module is for you if you have little or no knowledge of the Chinese media, but nevertheless realise that for anyone interested in the media in the world today, some understanding of the biggest national media system is a necessity. The objective is to introduce participants to the Chinese media in the context of a world order changing on account of the growth in wealth and power of several countries, in particular, China. The Chinese media are seen as a factor in this, and also as an example of a media system distinct from the Anglo-American, which has often been touted as a model of universal applicability.

The aims of this module are to provide you with a theoretical overview of the concept of ‘development’, and the opportunity to consider how it relates to empirical experience in communications in small and developing countries. You will be able to compare the experiences of a range of countries in attempting to retain cultural autonomy, in developing their own communications technologies and policies, in democratisation, and in exporting mass media content.

This module offers a critical assessment of the role of media in political mobilisation, social movements, dissent, wars, conflicts, elections, and political and social crises. The module considers the impact of different forms of censorship and regulation on social, political and cultural expression in the media. It also looks at the impact of the internet and new means of transparency and communications on journalism and activism in a range of circumstances from secure democracies through different kinds of political systems.

This module begins with an overview of media audiences and goes on to analyse audiences and media institutions, passive/active audiences, media influence and effects, and ethnography and media audiences. The second part of the module is devoted to discussions about media and identity, fans, diasporas and new media audiences.

This module explores the challenges facing media organisations in the fields of strategy and innovation. It addresses the contextual nature of strategy formation, identifies and analyses key drivers of change within media industries, and examines the application of structured methods of planning in media product and service development. The module applies management concepts and tools to business and strategic challenges confronting public and private media enterprises across the globe.

A critical study of the news media in the context of current society. Looking into news creation and the history of journalism, the module aims to link the broader patterns of social change to a critical study of mass media and the techniques to steer them (spin doctors) and thereby explores contemporary journalism and its ethics from a historical and conceptual perspective.

We are surrounded by artificial intelligence (AI) applications, whether we are aware of this or not. From personal assistants to automated news, from facial recognition technologies to self-driving cars, these are just a few examples of how AI is already impacting our lives. This module explains what AI is and offers a systematic overview of what is behind AI. It also looks into the controversies and challenges related to AI. The module teaches you to think critically about AI and assess the societal impact of AI. By mapping a broad range of applications, issues arising, and key debates, the module will equip you with a systematic understanding of current AI developments and their impact on society.

In this module, you will learn about the different facets of podcast making, exploring genres (e.g. journalistic/investigative, personal storytelling, fictional narrative, sports, comedy, interest groups) and the production techniques required for specific formats. You will also learn about idea incubation, pitching, marketing and monetisation.