Course summary
Expand your digital skills with this new short Social Media Marketing course. This two-day course will introduce you to how best to use existing social media channels to establish your digital presence, build your brand, expand your audience and improve your sales funnel.
Throughout the two days, you will learn how to set a strategy for your social channels, use your organic and paid content for best results, manage your communities effectively, and produce the most impactful content to help you meet your business objectives.
Who is this course for?
This is an introductory course for anyone working in or looking to move into digital marketing, communications, or running their own business and wanting to learn about using social media for business purposes.
The course will give participants a foundation in using paid and owned channels across audience management, content development, paid campaigns and measuring the ROI of each channel and campaign.
Discounts and offers
Group
If you are booking as a group or institution, please contact us before you book as you may be able to benefit from our 15% group or corporate discounts.
Digital Marketing Fundamentals and Social Media Marketing bundle
Book the Digital Marketing Fundamentals course together with the Social Media Marketing course for a 10% discount on the combined price.
Returning short course delegates
We offer 10% discount to returning short course delegates. If you’re not booking your first short course or professional qualification with us and this discount is not applied to your course at checkout, please contact us.
Undergraduate/postgraduate students, alumni and colleagues
We also offer a 20% discount to University of Westminster undergraduate and postgraduate students, alumni, and colleagues. To receive your discount code, please contact us before booking your course.
Course structure
Introduction to social media marketing:
- Concepts
- SMART goals and KPIs
- Audience and market research
Social media management platforms and tools:
- Demo
Generating compelling content for social media:
- Content strategy
- Generative AI tools for social media
- Measuring and analysis
Social media advertising:
- Introduction
- Objectives and budget setting
Platform-specific features and ad format:
- Native ads
- Stories and reels
- Sponsored posts
- Video ads
Setting up paid social media campaigns:
- Brand awareness
- Lead generation
- Website traffic
- Sales conversions
Campaign management and optimisation:
- Analysis of real-world examples
- A/B testing
- Attribution and marketing mix model
Tutor information
Course accreditation
Social Media Marketing is CPD accredited.
You will also recieve a digital certificate from the University once you have successfully completed the course.
Learning outcomes
After completing the course, you will know:
how to set up your business social media presence
what are the most relevant channels to your audiences
how best to engage through your content and community management with your customers to increase sales and brand loyalty
how to assess your organic and paid campaigns
Booking
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