Course summary
Unlock the power of data-driven digital marketing strategies and campaigns with our comprehensive course, which will give you a holistic approach. Dive deep into strategic digital marketing within the business environment, emphasising SEO, Social Media Marketing, Analytics, AI, and Google GA4 Analytics. Gain a better understanding of the digital marketing context, consumer behaviour differences, and how to develop and implement effective digital marketing strategies and plans. This course highlights innovative communication and customer engagement changes within a digital environment, focusing on enhancing your digital marketing presence, plan, and strategy. It will equip you with the knowledge to develop and implement effective digital marketing strategies and plans. You'll learn how innovative changes in communication and customer engagement in a digital landscape can enhance your digital marketing presence. You will understand the end-to-end customer journey and develop strategic thinking to manage each stage effectively.
Who is this course for?
- Marketing professionals who wish to gain an understanding of digital marketing to enhance their career and their digital marketing skills
- Professionals working in marketing analysis, product or brand management, managing online communications, and those working in online sales and advertising
- Those seeking a career in digital marketing or switching from traditional advertising to online advertising and communication
- Advisers and consultants who are seeking to enhance their knowledge of contemporary digital marketing strategies in order to provide better advice
- Senior managers wishing to gain a better understanding of the benefits of digital marketing are in a better position when evaluating different digital marketing strategies to select the strategy that best serves their business
Tutor information
Course structure
- Overview and review of concepts and fundamentals of Digital Marketing
- Content marketing strategies and metrics for evaluating effectiveness
- Website Optimisation: Use effective website optimisation techniques to enhance your website's performance and user experience
- Content Marketing: Drive engagement and build brand authority through strategic content marketing that resonates with your target audience
- SEO: Improve your search engine rankings and increase organic traffic with advanced SEO strategies and best practices
- Customer-centred digital marketing frameworks for inclusive growth such as (RACE and AIDA models)
- Digital Marketing Strategy
- Delivering the digital customer experience
- Online and social media advertising
- Marketing Communication (Marcom) using digital media
- Evaluation and improvement of digital channel performance
Discounts and offers
Bundle
Book two courses across both sessions of the Westminster Executive Summer School for a 10% discount on the combined price.
Groups
If you are booking as a group or institution, please contact us before you book as you may be able to benefit from our 15% group or corporate discounts.
Returning short course delegates
We offer a 10% discount to returning short course delegates. If you’re not booking your first short course or professional qualification with us and this discount is not applied to your course at checkout, please contact us.
UoW undergraduate/postgraduate students, alumni and colleagues
We also offer a 20% discount to our undergraduate and postgraduate students, alumni, and colleagues. To receive your discount code, please contact us before booking your course.
Deadline for course bookings
The booking deadline is 16 June 2025.
Accreditation
Digital Marketing Strategy is CPD accredited.
You will also recieve a professional certificate from the University once you have successfully completed the course.
Testimonial
"I want to thank you for your incredible instruction during the Digital Marketing Strategy course. Your deep knowledge and innovative teaching made complex concepts easy to understand and apply. Your enthusiasm and real-world insights brought the course to life, making every lesson engaging and inspiring.
I deeply appreciate the effort and guidance you provided. The skills I’ve gained have already influenced my marketing approach and will significantly impact my professional growth.
Thank you again for your support and dedication. It was a privilege to learn from you."
Ibrahim M
Learning outcomes
By the end of the course, you will be able to:
- Think critically about the digital marketing environment, share your opinions in a structured way and come up with new ideas or approaches to move forward.
- Work in complex situations and choose the best tools and techniques to help with decision making.
- Analyse confusing or incomplete information, recognise what’s important and assess whether data has been collected appropriately.
- Suggest different ways to solve problems and explain the likely advantages and risks of the proposal.
Booking
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Westminster Executive Summer School
This course is part of the Westminster Executive Summer School.
The Summer School is an empowering experience designed to boost skills and career prospects. Attendees can choose from four specialised courses, Digital Marketing Strategy, Leading International Projects, Leadership for Sustainability and Data Analytics and Business Intelligence, each taught by experienced academics and practitioners. You will have opportunities for networking and site visit events.
Find out more on the Westminster Executive Summer School page.
Join our Executive Summer School
Hear from our team of experienced academics and business professionals about why you should join our Executive Summer School.