Course summary
Unlock the power of data-driven digital marketing strategies and campaigns with our comprehensive course, which will give you a holistic approach. Dive deep into strategic digital marketing within the business environment, emphasising SEO, Social Media Marketing, Analytics, AI, and Google GA4 Analytics. Gain a better understanding of the digital marketing context, consumer behaviour differences, and how to develop and implement effective digital marketing strategies and plans. This course highlights innovative communication and customer engagement changes within a digital environment, focusing on enhancing your digital marketing presence, plan, and strategy. It will equip you with the knowledge to develop and implement effective digital marketing strategies and plans. You'll learn how innovative changes in communication and customer engagement in a digital landscape can enhance your digital marketing presence. You will understand the end-to-end customer journey and develop strategic thinking to manage each stage effectively.
Who is this course for?
- Marketing professionals who wish to gain an understanding of digital marketing to enhance their career and their digital marketing skills
- Professionals working in marketing analysis, product or brand management, managing online communications, and those working in online sales and advertising
- Those seeking a career in digital marketing or switching from traditional advertising to online advertising and communication
- Advisers and consultants who are seeking to enhance their knowledge of contemporary digital marketing strategies in order to provide better advice
- Senior managers wishing to gain a better understanding of the benefits of digital marketing are in a better position when evaluating different digital marketing strategies to select the strategy that best serves their business
Tutor information
Course structure
- Overview and review of concepts and fundamentals of Digital Marketing
- Content marketing strategies and metrics for evaluating effectiveness
- Website Optimisation: Use effective website optimisation techniques to enhance your website's performance and user experience
- Content Marketing: Drive engagement and build brand authority through strategic content marketing that resonates with your target audience
- SEO: Improve your search engine rankings and increase organic traffic with advanced SEO strategies and best practices
- Customer-centred digital marketing frameworks for inclusive growth such as (RACE and AIDA models)
- Digital Marketing Strategy
- Delivering the digital customer experience
- Online and social media advertising
- Marketing Communication (Marcom) using digital media
- Evaluation and improvement of digital channel performance
Discounts
We are now offering a 20% discount on our Digital Marketing Strategy course fee to University of Westminster alumni.
Accreditation
Digital Marketing Strategy is CPD accredited.
You will also recieve a professional certificate from the University once you have successfully completed the course.
Learning outcomes
By the end of the course, the successful student will be able to:
- Develop critical responses to existing theoretical discourses, methodologies and practices, and suggest new concepts or approaches.
- Operate in a complex, specialised context, requiring selection and application from a wide range of advanced techniques and information sources.
- Undertake analysis of complex, incomplete or contradictory evidence, and judge the appropriateness of the enquiry methods used. Recognise and argue for alternative approaches.
- Operate in a complex, specialised context, requiring selection and application from a wide range of advanced techniques and information sources.
Booking
Thank you for your interest in this course. New dates will be announced shortly - fill in our enquiry form to be the first to know when bookings reopen. If you have questions about the course in the meantime, please contact us.
Executive Summer School option:
A version of this course including additional networking and in-person opportunities is also available as part of our Executive Summer School.
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