Dr Samantha N N Cross and Dr Stephanie Dellande are the issue editors of the Journal of the Association of Consumer Research (JACR) special issue on “Racism and Discrimination in the Marketplace”. Dr Angela Lee, former Editor in Chief for JACR will give a welcome at the beginning of the seminar. Doctors Cross and Dellande will present the challenges, landmines, and best practices of conducting research on racism and discrimination issues in the marketplace. They will present in the first hour, followed by an interactive Q&A session in the second hour.
The online workshop is targeted to researchers (new and established) interested in conducting research in this domain. Participants will learn more about the topics (racism and discrimination) and the ways in which racism and discrimination may adversely impact consumer behaviour. Participants will have opportunities to pose questions to the guest speakers and discuss topics related to racism- and/or discrimination-based research.
Speakers
Dr Samantha N N Cross
Associate Professor of Marketing
The Debbie and Jerry Ivy College of Business
Iowa State University (USA)
E: [email protected]
Dr Stephanie Dellande
Professor Emerita of Marketing
Menlo College in Silicon Valley (USA)
E: [email protected]
Welcome remarks
Dr Angela Y. Lee (former Editor in Chief, JACR)
Mechthild Esser Nemmers Professor of Marketing
Faculty Director, Glub Capital Social Impact Lab
Kellogg School of Management at Northwestern University (USA)
E: [email protected]
Further enquiries: Professor Charles Cui ([email protected]), Leader of the Research Group for Inclusive and Sustainable Business.
