International Business and Management MSc

This module aims to develop your knowledge and competence of the research process and the application of research methods in the area of Business and Management. It consists of an overview of methodology, literature review, qualitative and quantitative research methods and considers the contexts within which different methods are useful and how they should be applied in practice.  The focus is on research design, data collection and analysis, and the presentation of findings.

This module provides business managers with a comprehensive, practical approach to using financial and accounting techniques and analysis in their business lives. It also looks at the concepts behind the techniques, recent developments in conceptual thinking and academic critiques. It will give students the confidence and expertise to use financial techniques and concepts in business decision making.

This module is concerned with both practice and theories of International trade and finance. It is related to issues such as classical and neo-classical trade theories, intra industry trade, factor input mobility, trade policies, infant industry protection, economic integration, foreign investments, balance of payments, exchange rate regimes and their implications. It is designed to provide an in-depth understanding of the underlying reasons for trade, shortcomings of the classical trade theories and some of the more modern trade theories.

This module examines contemporary global marketing issues from an applied and practical perspective. Providing an introduction to essential marketing principles, the module develops a thematic approach to ‘international marketing’ by exploring areas including culture, communication, innovation, distribution and sustainable marketing practices. Planned company visits (which may include field trip to an overseas (European) capital city) will form an integral part of the hands-on approach to teaching and learning where assessment is also largely driven by real-life business scenarios. 

This module involves strategic thinking that draws together all aspects of business & management. It applies strategic concepts and systems thinking to help students to understand how to manage businesses in a complex global business environment. The module content also apply contemporary strategic management theory and concepts to the critical appraisal of international business scenarios and cases. Students will learn how to develop sustainable business models and solutions in a complex and changing world and to think like business analysts, management consultants & executive decision-makers.

This module explores the development of leaders and managers from a multi-disciplinary perspective in a global context. It takes a multi-disciplinary and multi-cultural approach to leadership and management development.  In our complex and interconnected world one needs to be open minded and ready to learn from all regardless of cultural, religious or social backgrounds. It also draws from historic examples and from the wisdom of Eastern and Western traditions. Further it provides a historic and a critical, research based perspective on leadership.  Participants are invited to review their personal views and experiences of leading and managing and explore new concepts and skills to develop appropriate personal competencies.

This module aims to assist students in understanding information management and information systems, assessing the different information needs of organisations, and being able to assess the increasing importance of digital information technology and management of information and at times knowledge in global businesses.

It is expected that the majority of the MSc projects will adopt a focus in Economics, Finance, Marketing Research or Leadership, and be more likely to apply quantitative or mixed methods and involve analysis of ‘hard’ and/or primary data.  However, students are not prevented from applying qualitative data approaches and secondary sources to triangulate their findings.  Also, other types of project are possible, subject to approval, such as a consultancy project. In all cases, the project must demonstrate sufficient knowledge of the appropriate methodology.

This module provides students with a thorough understanding of the interplay between international financial markets and national and international agencies; and to enable students to have a critical awareness of how exchange rate movements might affect the position of traders and investors in the international markets, and how to avoid foreign exchange risk by hedging in derivative markets.

This module provides an overview of the essential topics in the field of Finance, including sources of Finance, capital investment strategies, the weighted average cost of capital, capital structure, dividend policy, corporate value, modern portfolio theory and financial instruments.

This module will help you focus on key people management skills for international managers (with elements like cultural differences and the international context considered essential). A strong emphasis will be placed on the need for managers to have a range of skills at their disposal in order to operate in an international, multi-cultural context. You will have the opportunity to focus on the intercultural competencies needed by managers, such as cultural awareness, and evaluate existing frameworks for understanding cross-cultural differences. The module will help you identify your likely future role as an international manager in organisations and the contribution of HR management to organisational objectives.

Sustainability is one of businesses most pressing concerns: it is the key question of our time. Sustainability is a broad concept that goes beyond considering the environmental impact of business to include economic and social issues. The focus of sustainability is the creation of a good quality of life for current and future generations by achieving a balance between economic prosperity, ecosystem viability and social justice. This module focuses on the challenges and opportunities that societal and environmental issues create for organisations. You will explore sustainable management in all its dimensions, learning from real life examples, focussing on examining key problems and developing solutions in order to lead organisations towards sustainable change that aligns businesses long-term goals with the broader expectations of society in a globalised, connected world. To help you understand the systematic and organisational role of sustainability in any organisation, the module will give an overview of major sustainability issues, practices according to the following 3 dimensions; environmental, social and financial.

A significant and growing field in the marketing profession is the use of analytics to inform managerial decision making. Although “analytics” seems to be a catch-phrase that encompasses anything having to do with numbers, marketing analytics comprises the processes that enable marketers to evaluate the success of their marketing initiatives by measuring their performance. Therefore, marketing analytics can offer profound insights into customer preferences and trends. The first part of the course will place more emphasis on analysis using excel and the second part of the module will extend the student’s knowledge of regression analysis using SPSS.

This module will help develop your understanding and use of fundamental statistical and econometric techniques used in economics, namely, the Classical Linear Regression Model, Ordinary Least Squares and introduction to maximum likelihood estimation; testing linear restrictions; Chow test; problems of multicollinearity and misspecification; dummy variables; simultaneous estimation and the identification problem; autocorrelation; heteroscedasticity; time series analysis; stationarity; unit root tests; cointegration; error correction model; volatility modelling and forecasting; value-at-risk forecasting and model evaluation. Computing and econometrics software has seen substantial development during the last decades and you will learn to use these necessary tools.

This module provides comprehensive training in leveraging data for marketing decision-making. It will equips you with essential skills at the MSc level, including learning to collect, process, and analyse data from various sources such as customer interactions, campaigns, and social media. The curriculum covers multivariate analysis using industry-leading software (e.g., SPSS) to uncover complex relationships between variables for predictive modelling. You will explore AI-aided and Python-based techniques like sentiment analysis in Natural Language Processing (NLP) to extract insights from extensive qualitative data, enhancing your ability to derive valuable information from large volumes of unstructured data. Through hands-on exercises, you will gain proficiency in using multivariate analysis software (e.g., SPSS) and AI-aided and Pythons-based techniques for optimising marketing efforts, enhancing customer experiences, and driving business growth in today’s rapidly evolving digital landscape and dynamic marketplace.