About me
Mengran joined Westminster Business School as a Lecturer in Marketing in 2024. She is a PhD candidate in Marketing at the University of Sheffield and is expected to graduate in the spring of 2025.
Teaching
Mengran leads the postgraduate module 7MARK033W Social Media and Content Marketing. She also teaches the following undergraduate modules: 4MARK002 Marketing for International Business, 4MARK010W Web Design and Content Creation, 4MARK011W Innovative Marketing, 5MARK015W Social Media Marketing, 6MARK029W Sustainability Marketing.
Research
Mengran studies emerging technologies (e.g., artificial intelligence) and their transformative impact in marketing. She employs interdisciplinary and multidisciplinary research approaches, combining machine learning, field and lab experiments, and social science theories, to approach behavioural problems at the individual, group, and organisational levels. Her interests span a range of application domains, including artificial intelligence for innovation, healthcare, the sharing economy, and social good.
Publications
For details of all my research outputs, visit my WestminsterResearch profile.