- Research Group for Inclusive and Sustainable Business
- Entrepreneurship Research Group
About me
Dr Nattida Srisaracam is a Senior Lecturer in Entrepreneurship and Business Ethics within the School of Organisations, Economy, and Society at University of Westminster. She holds the professional recognition of Senior Fellow of HEA (Higher Education Academy). Dr Nattida currently serves as a co-course leader for BA (Hons) Business Management (Entrepreneurship) and BA (Hons) Global Trade and Business. Additionally, she is an active member of the organising committee and a member of the Entrepreneurship Research Group (https://www.westminster.ac.uk/research/groups-and-centres/entrepreneurship-research-group) at Westminster Business School.
Dr Nattida holds a PhD in Marketing and Consumer Ethics from the University of Bradford, focusing specifically on the role of self in ethical consumption (sustainable and conscious consumer behavior). In 2015, she was awarded 'Best Full Paper' for her thesis at the PhD Conference, University of Bradford School of Management. She teaches undergraduate BA and postgraduate MSc courses, covering subjects including entrepreneurship and enterprise, business ethics and corporate social responsibility (CSR), marketing, research methods, and dissertation projects.
Prior to joining Westminster Business School, she was an associate lecturer in marketing at London South Bank University. She completed her PGCE teaching qualification at the Institute of Education, University College London (UCL). She also gained extensive research training and skills, earning a Postgraduate Diploma in Research Methods in Business and Management (with Merit) from the University of Bradford.
Education
- PhD Marketing, University of Bradford
- PGDip Research Methods, University of Bradford
- PGCE, Institute of Education, University College London (UCL)
- MA Marketing Communications, University of Westminster
- MSc International Marketing Management, University of Surrey
- BBA International Business, Mahidol University International College, Thailand
Teaching
Postgraduate:
- Module Leader of 'Entrepreneurial Marketing' (Level 7)
- Entrepreneurial Mindset and Opportunities Creation (Level 7)
Undergraduate:
- Module Leader of 'Contemporary Issues in Entrepreneurship' - Dissertation (Level 6)
- Module Leader of 'Business Ethics and Corporate Social Responsibility (Level 5)
- Module Leader of 'Marketing for Entrepreneurs' (Level 4)
Dissertation supervision:
Both PG (Level 7) and UG (Level 6) dissertation projects
Previous teaching:
- Module Leader of 'Commercialising Your Enterprise' (Level 6)
- Module Leader of 'Effective Entrepreneurial Business Management' (Level 5)
- Interactive and Digital Marketing (Level 6)
- Power of Brand (Level 4)
- Buyer Behaviour (Level 4)
- Marketing Principles (Level 4)
Professional Memberships
- Committee and Member, Psychology of Entrepreneurship and Small Business (PES)
- Committee and Member, Entrepreneurship Research Group, WBS
- Member, Institute for Small Business and Entrepreneurship (ISBE)
- Member, Association for Consumer Research
- Member, Society for Business Ethics
- Member, Academy of Marketing
Research
Her research interests are interdisciplinary across marketing, business ethics, and entrepreneurship, focusing on areas such as moral psychology and consumer behavior, marketing ethics, corporate sustainability, ethical practices in SMEs, and social entrepreneurship. Dr Nattida has served as a reviewer for academic papers in journals including the International Journal of Entrepreneurial Behaviour and Research, International Journal of Innovation and Sustainable Development, and Global Marketing Conference. She has presented her work at various national and international academic conferences, symposiums, and seminars.
- Srisaracam, N. (2024). Mindset and entrepreneurial learning in social entrepreneurship: ListenField - a driving force of sustainable solutions and impact for farmers. in: Dhaliwal, Spinder (ed.) Cases on Entrepreneurship and Diversity, Edward Elgar. pp. 175-186.
- Srisaracam, N. (2022). Marketing Strategy Principles of Marketing. in: Owusu-Barnaby, A. (ed.) Principles of Marketing, London: Pearson Education.
- Srisaracam, N. (2019). Exploring meanings and the self of ethical entrepreneurs: a case of corporate community engagement within the SMEs in UK. Institute for Small Business and Entrepreneurship Conference, November 14-15, 2019. ISBE, Newcastle, UK [working paper].
- Srisaracam, N. and Fukukawa, K. (2019) Ethically Conscious Consumption: Towards philosophy of sufficiency economy and voluntary simplicity. 7th International Symposium on Marketing Ethics and Corporate Social Responsibility, April 7-9, 2019. Karlstad Business School, Karlstad University, Sweden.
- Srisaracam, N. and Fukukawa, K. (2018) Moral identity through the lens of virtue ethics and Buddhist ethics. 6th International Symposium on Marketing Ethics, April 22-24, 2018. Nottingham Business School, Nottingham Trent University.
- Srisaracam, N., Fukukawa, K. and Maxwell, R. (2015) The role of religiosity of self-concept and ethical consumption. Academy of Marketing Annual Conference, July 7-9, 2015. Limerick, Republic of Ireland.
- “Best Full Paper 2015” award: Self-concept and ethical consumption in a religious Thai culture. PhD Conference, University of Bradford School of Management.
Publications
For details of all my research outputs, visit my WestminsterResearch profile.