Dr Roshan Panditharathna

I am Dr Roshan Panditharathna, an academic professional with a wealth of experience in pedagogy and research in the UK. Presently, I serve as a Lecturer in Marketing at the Westminster Business School and concurrently hold the position of Director of PhD Studies at the University of Bolton, where my responsibilities encompass the mentorship and oversight of PhD candidates. Previously, my teaching portfolio included key modules: relationship marketing, where we explored the dynamics of customer relationships; marketing strategy, focusing on planning and execution in business; international marketing, examining global market trends and strategies; and the combined fields of digital transformation and marketing analytics, focusing on the role of data in informing and guiding marketing decisions in the evolving digital landscape. My research primarily revolves around AI implications in marketing, robotic service quality and value co-creation in the digital age. Currently, I am an external examiner for Cumbria University. I hold memberships in professional organisations, including the Chartered Institute of Marketing (CIM), and a Senior Fellow in Advance HE, formerly known as the Higher Education Academy.

For details of all my research outputs, visit my WestminsterResearch profile.