Dr Anastasia Denisova

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Senior Lecturer

(United Kingdom) +44 20 7911 5000 ext 68340
Harrow Campus
Watford Road
Northwick Park
GB
HA1 3TP
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About me

Anastasia Denisova is a Senior Lecturer in Journalism at University of Westminster. 

Her main research interests are: 1) climate change and the media, 2) Internet memes, 3) viral cultures. Anastasia has published widely in top academic journals, including Social Media+Society; Media, Culture and Society; Journalism etc. 

Anastasia's new monograph, Effective Climate Communication: From Eco-Anxiety to Eco-Action (Palgrave Macmillan), is out in 2024.

Her research on viral cultures has been published in book chapters and articles. She edited a special issue on Viral Cultures for Westminster Papers in Communication and Culture in 2020.

In 2021, Dr Denisova undertook an extensive review of fashion coverage in the media and released a policy brief Fashion Media and Sustainability.

She published a highly cited book Internet Memes and Society in 2019. Dr Denisova provides expert commentary on memes and media virality for a range of media outlets, including the BBC, Wired, VICE, and Buzzfeed.

She holds an MA in Media and Communications (City University London, Distinction) and a PhD in Social Media (University of Westminster). Dr Denisova is a Senior Fellow of the Higher Education Academy and a Board member of Westminster Papers in Communication and Culture.

Teaching

Anastasia teaches media theory and practice. Her expertise ranges from sociology to media studies, from multimedia production to fashion journalism. She established a new module, Diversity and the Media, in 2018. She also contributes to the MA teaching and supervises PhD dissertations. Dr Denisova welcomes PhD applications that fit her research interests.

Research

Media and climate change, sustainability, Internet memes, viral storytelling, digital journalism

Publications

For details of all my research outputs, visit my WestminsterResearch profile.