About me
Dr Pinar Demir is a Lecturer in Marketing and Fellow of HEA. She has a PhD in Consumer Research, an MA in Marketing Management. She is currently leading a number of modules, both at undergraduate and postgraduate level. She teaches Contemporary Issues in Marketing and Destination Marketing for final year students and Creativity and Innovation for postgraduate students in Marketing Management. In previous years, her teaching revolved around marketing communications, advertising, research themes and practices in marketing. Pinar’s research interests are in Consumer Behaviour and Advertising with a focus on creativity. She supervises PG dissertations and supports students in consumer research, advertising, marketing and communications ethics related research projects.
Education
PG Certificate in Learning and Teaching in Higher Education, Queen Mary University of London
PhD in Consumer Research, University of Westminster
PG Certificate of Special Study in Supporting Learning, University of Westminster
BSc Business Administration, Bilkent University
Memberships
Fellow of Higher Education Academy
Academy of Marketing
Academy of Marketing Science
Teaching
6MARK025W Contemporary Issues in Marketing
6MARK013W Destination Cultural and Heritage Marketing
7MARK10W Marketing Creativity and Innovation
Research
Pinar has presented research at various international conferences;
Academy of Marketing Science World Marketing Congress, Paris 2016
European Marketing Academy (EMAC) Conference, Oslo 2016
International Conference on Contemporary Marketing Issues, London 2015
A sample of PG Dissertation Supervisions;
Ms Giuliana Smania, 2020 The branding strategies of Italian car dealerships to cope with the evolution of the automotive market
Ms Eleonora Fontaneto, 2020 Made in Italy vs fake Made in Italy in the European food industry: how to not be fooled
Ms Silvia Diana, 2018 Ethics in creativity: a critical analysis of the impact of creative appeals in advertisement and their ethical consideration
Mr Pedro Salina Cabrera, 2018 Racism and Advertising in Peru
Ms Anna Bexell, 2017 Viral marketing: Investigating the psychographic profiles’ effect in the diffusion of viral marketing messages on social media