Dr Asma Begum

Asma Begum.'s profile photo

Lecturer

Management and Marketing

Switchboard: +44 (0)20 7911 5000
35 Marylebone Road
London
GB
NW1 5LS
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About me

Dr. Asma Begum is a highly regarded academic and dedicated educator who currently holds the position of Lecturer at the School of Management and Marketing at the University of Westminster in London, UK. She possesses a Doctorate in Human Resource Management from the University of Bolton, UK and holds impressive qualifications, including an MBA and an M.Phil in Economics. Dr. Begum's career is distinguished by her unwavering commitment to creating a dynamic and stimulating learning environment, her extensive experience across diverse educational levels, and her substantial contributions to both the academic and professional communities. Her international teaching experience encompasses esteemed institutions in the UK, UAE, and India, showcasing her adaptability and global perspective in education. Dr. Begum is also a Fellow of the Higher Education Academy (FHEA), highlighting her focus on teaching excellence and ongoing professional development.

Teaching

Dr. Asma Begum is widely recognized for her innovative and student-focused teaching methods, which have significantly improved student engagement and learning outcomes. She has expertise in teaching various subjects, including Business Management, Accounting, Human Resource Management, Marketing, and Operations Management. At the University of Westminster, she oversees modules such as Ethics and Social Responsibility, Analytics for Decision Making, and Business Analytics for Marketing. Dr. Begum's teaching approach emphasizes practical application, involving students in hands-on activities, experiential learning, and real-world illustrations to ensure the acquisition of valuable, practical knowledge. Her adeptness at adjusting teaching techniques to meet diverse student requirements and her use of technology to monitor and enhance student performance have consistently resulted in high student satisfaction and improved academic achievement.

Research

Dr. Asma Begum has displayed a wide-ranging and interdisciplinary research focus, with a primary emphasis on human resource management, work-life balance, and the repercussions of job insecurity. Her M.Phil thesis addressed health concerns associated with solid waste management and their implications. Dr. Begum's doctoral research further delved into the nuanced dynamics of human resource management, specifically scrutinizing work-life balance practices within the banking sector of the UAE. This comprehensive study yielded valuable insights into employee well-being and organizational strategies. Dr. Begum's notable contributions encompass papers on the impact of job insecurity on work-life balance during the COVID-19 pandemic in India and the ramifications of remote work on job satisfaction and performance in the UAE. These works have been featured in esteemed journals such as Sage and Springer. Dr. Begum's research is distinguished by its practical relevance and its contribution to contemporary issues in management and economics, underscoring her dedication to advancing knowledge in her field.

Publications

For details of all my research outputs, visit my WestminsterResearch profile.