Intellectual property is often misunderstood and undervalued by creatives, yet there are so many ways it can help generate revenues, both now and in the future. So what exactly is IP and how can you use it to earn money?
This workshop will help you understand what IP is, how to protect it, how to harness it to earn incomes and how retaining it can build value in your business. With lots of case studies and contemporary examples, you will gain a real understanding of how and why owning IP can benefit your career and prospects.
You will come away with:
- A clear understanding of what IP is
- A methodology to audit what intellectual assets and intellectual property you already own.
- How IP can have value to your career and business in the longer term
This event is for all business owners and creative practitioners from every discipline.
About the speaker, Erica Wolfe-Murray:
Having worked within the creative industries for her entire career, Erica Wolfe-Murray is the founder of Lola Media Ltd, an innovation studio that helps companies across the creative, cultural and tech sector to grow through inventive use of IP and intellectual assets. Having been both a creative head and a financial director, she understands the opportunities for both sides of a business. With clients ranging from big organisations such as Harvey Nicks, Disney and UK Parliament to countless smaller ventures like Courier magazine, Studio BLUP and Bristol Old Vic Theatre School, she is also a director of fin-tech company, Taxo’d, a Design Business Association Expert and features in the top 50 Enterprise Nation business advisers.
Currently in her second year of leading Creative England’s Female Founders Scale-Up Programme, funded by the BFI/National Lottery, she is working with 14 tv/film/game/VR/AI companies to support their growth.
She has also developed the ‘IP for Creative Entrepreneurs’ for online creative community, Domestika.
Her book ’Simple Tips, Smart Ideas: Build a Bigger Better Business’ was a finalist in the 2020 Business Book Awards - probably the only business book to feature images of blue meringues and a roll of loo paper.
