Kareena Ravaliya, a Westminster Graphic Design BA Honours graduate, won a competition to design Harrow Council's new logo. The competition was run in partnership with Harrow College and the University's enterprise network WeNetwork.
The new branding incorporates an updated version of the Borough’s civic coat of arms, which has been rejuvenated to reflect Harrow’s rich and diverse place in the 21st century, while acknowledging its rich heritage. It also reverts to the authority’s legal name, London Borough of Harrow.
Kareena, who is now a freelance graphic designer after having studied Graphic Design at the University of Westminster’s Harrow Campus, was fully involved in the branding journey, seeing her initial concepts become reality with the Council’s digital and communications teams.
The new logo consists of seven elements, including a mural crown representing Harrow as a town; a torch representing Harrow’s excellence in education and diversity of its schools; an organ representing Handel’s organ and Harrow’s musical history; a quill representing Harrow’s links to writing and poetry and its association with Lord Byron; a band or belt representing Harrow’s green suburban setting; trees representing Harrow Weald, the riding ground for Henry VIII and mound representing Harrow on the Hill; and Harrow’s motto translated as ‘the Welfare of the People is the Highest Law’.
Speaking about her involvement in the project, Kareena said: “It’s been fantastic to work on this project and I’ve really enjoyed working with the team at Harrow to see it grow from my initial design to fully fledged branding which will be around for years and years to come. Not many design students can say they’ve played a key part in such a prestigious project and I’m glad it’s pride of place in my portfolio.”
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