David Ball, Brandfuel, UK.
About this event
Brandfuel, the award winning London based experiential agency, produces major experiences for Google and other global brands on a regular basis. This includes designing the internationally acclaimed Zeitgeist event held in the UK. Each year the event has to demonstrate that it has evolved and will excite the attendees.
- Understand why a client’s expectations change each year for the same event type.
- Understand how the design process evolves to accommodate new expectations.
- Understand what design elements can be re-used or re-imagined each year.
Robin Evans Room, School of Architecture & Cities
University of Westminster
35 Marylebone Road